At Visual Solution Group we don’t see the same sign many others do. Artists don’t see that same sculpture others do. I remember reading about a sculptor who said all he did was look at a hunk of granite and remove everything that didn’t look like Micheangelo. This is an overly simplistic statement with a lot of power.
I was recently hiking with my bride in the Auburn area and we came upon this sign and it contains a high level of subtle drama. Being residents in this valley we read frequently about river drowning and who gets impacted. The victims tend to fall into those who are poor swimmers, those who were impacted by the temperature of the water and those who were caught off guard by changing water levels.
Certain areas of the rivers have issues that are unique to them. The area where this sign is positioned is near a place where water is released from a dam. The releases aren’t advertised or always at the same time and if you didn’t frequently this area the odds are you could be caught off guard. Being caught off guard here could lead to a fatality.
Look at this sign and you will see the warning in the forefront and surrounding the sign you see evidence of a wild and rapidly flowing river. The background of the sign supports the forefront of the sign and makes the entire package very real. The viewer might never consciously associate the sign and the background but their subconscious likely will. The goal they were after was to cause a certain level of alert and a certain level of danger. Mission accomplished!
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!