Some things in life come down to the definition of the person reading something. This is a picture of an egg. It could be raw, hard boiled or even sift boiled but make no mistake that in its current from it is boneless. While we applaud their creativity it makes what we want to create with our visual communication more difficult.
It’s not all that often that people actually try to get “punny” when it comes to signs and doing this can be an effective strategy in the right environment. Far too often when someone gets “punny” it creates confusion when compared to the rest of the signage. Signs like “feeling tipsy” at a coffee shop counter go for the same result and something like this doesn’t bypass the message to the market. Reminding someone to tip can be effective or at the right time and place.
The biggest question that needs to be asked is what is your short term and long term goal or goals with your signs. While some want to reinforce a particular color others focus on a specific font (We keep a very detailed list of these in case someone unintentionally trie’s to violate the agreed company norm). If you go for a fun sign in one area where does that stop? This matters because once this gets out of control things can happen that may expose the group to some increased level of confusion or even an increased level of liability. Increasing your liability because someone wanted to have a little fun isn’t worth the risk.
We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!