In order to reach the maximum number of people Visual Solution Group attends different events defined as “mixers.” These are events hosted by Chambers, Networking Groups and even small Trade Groups. While we’re there we pay close attention what we see. This is a story about what we saw about 4 months ago and how we changed what a company was doing. There might be a nugget here for you.
When we walked into the group there was little to catch our eyes initially. We saw exactly 20 vendors who paid $250 to display what they had to a target group for a little more than 2 hours. We later learned that over 500 people were in the room. I learned who the attendees were. I learned what the attendees are likely to buy. I learned that at least one of the vendors had almost no one visiting their table. I sought to learn why and how I could help.
After about 2 minutes I discovered there was very little reason to visit this table. Nothing looked polished or sharp. Their handout material was copies for a low rate copy machine and they didn’t have any giveaways… Not even pieces of candy. After talking with the person in charge of the booth I learned they have been doing this in this manner for some time with similar results.
The changes we made cost minimal dollars and made a huge result. We created a table cover that drew people to the table. We spent just a few dollars and had their promotional material professionally printed. We spent a few dollars on some promotional giveaways that were both memorable and valuable. By making these changes we created a reason for the company and their staff to show up and by doing this we went from a boring table to a table that got visited. Wanna know more? Let’s talk.
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!