Signs can carry a heavy load or no load at all. Some signs while in place cause unrest and disagreement. Some signs tell you something is wrong from someone else’s point of view and what the solution might be. Some signs do all 3 things!
Some say this sign focuses on panhandling and others say it attacks homeless. Some say panhandling is the only way these people who are homeless can eat and the creator of this sign (more likely the property owner) doesn’t want the panhandling “element” near their business. No matter what side you are on there are strong emotions involved and no perfect next step.
A possibly different and better way to approach this issue is with a bit more education and compassion. The goal isn’t to stop homeless people from eating and no one would suggest such a goal. Many people want to be charitable using the terminology “There but for the grace of God go I’ and I understand this. The goal of this property owner is two-fold. #1 is to eliminate panhandling on the premises because it can be a business deterrent and then to cycle the money to a charity. The problem with the sign is no charity is mentioned. Since there is no contact information listed for either the giver or the one who needs the money for food nothing worthwhile happens. If you have a sign and want to change the behavior of the reader tell them what to do next if you want the maximum impact.
We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!