It seems like my life’s work boils down to communication and I have to take the next step and make certain the communication I create will impact a different part of the brain and elicit a different and unique response. I make this happen in a variety of ways with a variety of images.
The image in this sign was found in Hawaii when I was on vacation with my family. I’ve had the conversation with my daughters about the dangers of smoking and now vaping and here is a shore bird not making a sound and doing an admirable job of saying the same thing. Simply remarkable.
The brain has many ways of interpreting things and one of my jobs and a reason I use the graphics people I use is to reach as many of those ways and possible to convey the message. Don’t smoke is a worthwhile message and don’t make your habit my habit has multiple messages that need to be said. The goose has a discarded cigarette in its mouth. This has the message don’t smoke and don’t litter in the same place. You may see one message or both and you will see something. Signs like this interrupt the thought process by making you stop and think.
The additional reality is if we make the reader stop and think too long the effect is not only diminished but may be lost altogether. Leaving some area for interpretation in some signs is a critical step and one that is often overlooked. Don’t Smoke and Don’t Litter are valuable messages!
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!