We spend a lot of time over here at Visual Solutions Group working to eliminate confusing signs. The sad reality is they seem to multiply faster than we can eliminate them. Possibly the biggest question we have boils down to “is anyone paying attention?”
This is an example of a sign a client sent to us from Southern California and the picture was taken in a private parking lot. What would you do? How would you proceed? The issues we have with this sign are twofold. The first issue is the obvious confusion it creates and the results of that confusion. While that’s bad enough the second aspect of this sign that disturbs us is the potential liability which could result from the use of a sign that can only be described as intentionally confusing. If you saw this sign what would you do? How would you react?
Signs like this are a result of multiple failures and not the least of which comes down to peoples inability to properly communicate. As more and more of our communication transitions to the digital world less communication happens. The next time you are at a stop light take a look at the drivers around you and see how many of them are looking at their phones. Those are the folks your signs need to reach and get their point across in a few split seconds… Much like digital communication is delivered.
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!