Not Having “PMS” Was Causing Issues


Before anyone goes off on a tangent we need to be on the same page.  It’s true that not having PMS was causing issues so we got it.  The Pantone Matching System (PMS”) allowed us to give every color you have an exact number and with this number everything matches like it should.

Have you ever wondered how fire trucks all the same uniform color of red from one end of the country to the other?  The PMS system allows agencies nationwide to coordinate and get a definition of what a particular red actually looks like in the visible light spectrum.  Did you know there are 285 different and discernible colors of red the naked eye can differentiate?   Without a system how would you ever get an exact match?
With more and more companies taking on a nation or international branding the color we use matters more than ever.  Having all of your signs match shows at minimum an attention to detail and in the long run supports and protects the branding your company is spending money positioning.  The Pantone Matching system consists of several different guides and each lists different colors.  The Formula Guide, for example, consists of 1,677 solid colors and gives printing formulas for various types of paper stock.  The CMYK Guide for print processes has 2,868 colors that can be created using a four-color print process. Additional guides are available for the apparel, home furnishing, interior design and plastics industries.  If you have ever wondered how Disneyland, Visual Solution Group or Apple computers always have the same colors wonder no more.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at  We get your point across!


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