Done at the right time and in the right situation a simple play on words can be extremely powerful and drive the exact behavior you are looking to drive. With the advent of spring I have a picture from a nursery reminding you that spring is here. You may need to water your plants as a result and that the landscape department is open for business. There is actually a lot going on here.
The most important takeaway from this sign is what’s called a pattern interrupt. It should be “Wet Your Pants” and with the simple addition of the letter “L” the entire meaning has changed. Changing the meaning in both a subtle and dramatic way causes the brain to work and respond in a much different manner. This is much like what happens when you re-arrange words. “The Dog Bit Johnny” use the same words and “Johnny Bit The Dog”. We are using the same words and have a very different meaning and causing the brain to reconsider the entire premise.
Using technology like this is clearly not a great fit for every project or in every setting. The reality is we place visual communication in an effort to garner attention. Consider this… We’ve all seen “No Parking” signs and recently I saw a sign that said “Don’t Even Think About Parking Here!” Both say No Parking and one is overly demanding and I would imagine much more effective!
We are the Visual Solution Group. We help you create communication, we get your point across clearly and concisely and we help you solve problems you didn’t even know you had! We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!