Category Archives: Dogs

A Distinction Without A Difference

garbage sign

I have to say I needed to take a step back when I saw this sign for the first time.  I will also tell you I have been around long enough that I remember the term “One man’s garbage is another man’s treasure” and I am still at a loss what the intent of this sign is.  This is not a sign Visual Solution Group created for anyone.

Garbage is defined as “wasted or spoiled food and other refuse as from a kitchen or household” and Trash is defined as “discarded matter… Refuse”.  After looking up these definitions we are lead back to the starting point of asking what the difference is!  A great follow up question is how often will someone have a thesaurus with them and will take the time to look these words up?

Someone needed to stop and read this sign for content and meaning before it was created and installed.  What did they intend to define as garbage and what is considered as trash in their world?  There is little doubt the person who wanted the sign had a clear idea of what they wanted to convey and in our opinion they fell short.  What means one thing to you might mean something completely different to me and that is before we start to climb the language barrier mountain.

What did the customer who wanted this sign want to convey?  They had a definition of both garbage and trash that likely disagreed with one another.  This is an area where their point did not come across clearly!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Danger” Should Garner Sufficient Attention

Dont Get Caught redo

We happened on this sign on a recent vacation.  What this sign communicated did its job for us.  The reality is signs like this don’t always work so the person making the sign has to place themselves in the place of the reader of the sign and take on new information from a new point of view.

One of my clients manufactures golf carts for a living.  He tells me that if a golf cart is going to last it must be designed and built for the golfer who is easily frustrated and is looking for an outlet for that frustration.  Signs that do their job are really quite the same.  Appealing to the lower common denominator to some extent is important.  The reason to have a sign is to communicate something to someone and that communication has to be done at a level the reader understands.

This is not meant to be insulting or demeaning to anyone.  The Wall Street Journal is written at the 5th grade level of comprehension and once you know that a logical next question is what level should a sign be written at.  The end result I want from a sign I build for you is to communicate what you want communicated with the minimum human interaction possible.  Limiting the number of questions a sign creates, and we have all seen signs that confuse us, create more of a free flow of what we want to get done.  This is just part of the reason for the names Visual and Solution.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Use 6 Signs When You Can Use 1?

multisigns

Here is a group of signs we happened upon on a beach and I needed to share this with anyone and everyone who was willing to stop and look.  We all know how distracted people are these days and there is no reason to think things are going to get better any time soon.  Cell phones have social media, text message ability, the internet, Amazon Prime and some phones can even send and receive calls I am told.

These signs on this beach take distraction to a whole new level.  Imagine you are with your family as I was and you see a bright, inviting and sandy beach in the back ground.  Further imagine it’s a warm day and it appears you are going to have the beach almost to yourselves.  Pretty picture so far!  You park the car and get ready for the short hike to a gorgeous day and you are confronted with not one but six signs telling you about every possible peril that lies ahead.  Imagine further that each sign speaks of a different danger and each is for real and has meaning and value!

Why did someone go out of their way to create confusion and place signage in such a manner as this?  We all know it’s hard enough to get humans to read and comprehend a single sign and here someone went the path of 6 signs to communicate with beachgoers.  It’s evident that missing one warning could cause serious injury or even death and whoever did the sign went that way anyway.  What is the person making the signs used only a signle sign, highlighted the dangers and then took the final and possibly most important step of telling you who to call if you have a problem.  In my estimation this is what a pro would do and I know because I am that pro!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Stop” Me If You’ve Heard This One…

Shuttle Stop

If you’ve ever wondered why I take the time to wander around the hallways of a business, school or medical facility this is what the lawyers call an “on point” example. By “on point” they mean what everyone should be talking about.  The sad reality is I see this more often than most would imagine.  I was challenged by this statement recently and this was my response.

I was challenged by a manager (not going to reveal who) who thought I was over emphasizing the issue so we made a professionals bet of lunch as to who was right. The bet was we could go to a place I had never been and find more than one sign that appeared like this.  I had to find more than one and they were the final decision maker.

The person I bet with was right and they still had to buy lunch. They became tired of looking at out of date signs, weathered signs, incomplete signs, broken signs, incorrect signs and signs that reflected poorly on the place we visited.  They took the next step to help me talk to the director of the place I was and they are now a customer.  I won lunch (I tried to buy) and have a new customer.  I call that “Winner, Winner, Chicken Dinner!”

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Can A Sign Be Part Of Your Office Décor?

I was watching a re-run of a 1980’s show called L.A. Law recently and right there in front of me was a timelessly classic example of a sign created to be part of an office décor. While I cannot verify it I would go so far as to say the sign was created to engender the feeling that you are in a safe place and the people here take care of things like no one else can.

You may not even know you have that feeling you do. Remember the first time you saw the Disneyland sign when you were a child?  For most adults that memory will never be erased and most adults have the same feeling today.  The feeling today will cost us a lot more money but people happily spend that money in order to get the associated feeling.  The sign is where it starts and the park is where it happens.

When you first see the sign in the L.A. Law office the next thing you see is the perfectly appointed flowers and the director of first impressions. You know you are in a special place and expect to be treated that way.  When you look at how the rest of the office is designed you now expect the best.  Memorable to say the least… remarkable when you consider it all started with a sign.  Want to make this happen?  Talk to VSG!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Will The Frogs Know?

frogs on road

Signs are often created for more than a single reason. Here we see a sign created to both warn a driver of something and also designed to make that same driver stop and consider other aspects of what’s actually going on.

How will a frog ever know that it’s ok for them to occupy a road when it’s wet and the follow up question for the frog is what happens when the road is dry? Compelling questions often create unclear answers.  If you are driving the car won’t you slow down and look either way?  That’s the intent of this sign and why more and more cities are using this sort of signage.

This is called a pattern interrupt and it’s very effective. Using this makes the average human stop for just a moment and consider something they hadn’t just a moment earlier.  Doing this sets off a chain reaction in the brain and can drive the reader of the sign to alter what they do next.  In this case studies have shown they cause to driver of the car to slow down and pay very close attention to the potential for frogs.  How else could you get that result?

At Visual Solution Group we use pattern interrupts when it make sense and can yield a desirable result for the task at hand. Signs can communicate information and sometimes produce the “what’s next” side of the conversation.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Modern Day Solution With Worn Out Display…

Bitcoin

I saw this sign on a business in Nevada City over the weekend and someone I was with didn’t have a clue what a “Bitcoin” actually is. I explained what I knew by telling them it’s a “Cryptocurrency” and a lot has been written about it in the news. All I know is the Bitcoin has had a huge increase in value and most people think it’s in a “bubble.”  The idea is both new and somewhat controversial.

With the advent of Bitcoin and other new currencies I would never expect to see worn out signage telling me they accept this in of all places Nevada City in a gift shop but they did! Accepting one of these new currencies tells me you are on the leading edge of technology and once I see the sign I have a different point of view.  What they choose to tell me is their reality doesn’t match my reality and it’s my reality I care about.

This happens all the time. I recently saw a client at a trade show who was using poorly printed hand-outs in an attempt to lure new customers to use their business.  They spent very little time viewing these and instead relied on what they had to say.  The hand-outs are what’s taken home and viewed at a later date.  I helped them my updating the piece with a little design work and some small enhancements and had them printed and the result was astonishing.  Oh, by the way… The product I created cost less than printing them out of their own.  I can explain this in person if you have something I can help with.

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Visual Solution Group Prefers To Complete A Job

We were called back to a customer’s business recently to answer questions about how to complete an incomplete job. The question seemed odd because VSG was only contracted to build and deliver the actual signs.  Once we returned and met with the Engineer the issue became clear.

A short history of this job showed VSG was hired to build gender neutral bathroom signs and directory signs for a small medical complex and deliver them by a specific date. This was done according to the agreement and we even have a picture of where they were placed upon delivery.  So far so good!  The Engineer called up confused about why they were left where they were and what our plan was.

After checking our records and talking with the person who ordered the signs it was determined they wanted their own staff to install the signs as opposed to having VSG do the installation. We had done everything expected of us and it was the client who didn’t take the next step.  After a short meeting the awesome VSG installers retrieved the signs and completed the installation.  Of course, when they were done they took another picture of the completed work and the client was thrilled.

Our installation team prefers to install the signs we build for the sake of both continuity and completion. Taking the burden off the shoulders of our client is why we’re here and it’s what we’re best at.  When we take the project from start to finish our name is on every aspect of what we’ve done.  We took the order, got the signs built right and they are installed in compliance with the local laws.  Got a problem… Call me and I handle it. In the words of the leader of the A-Team “I love it when a plan comes together!”

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

 

What Visual Solution Group Doesn’t Do!

I am admitted member of the world of fast food and quite possibly my favorite place to go is In-N-Out.  A quick glance at me and it becomes clear that I love quality food.  The best part of what’s called the “In-N-Out Experience” is the fact that the only thing you can get there is good old hamburgers.  If you are looking for chicken, veggies, baked potatoes or anything else you are out of luck.

In-N-Out does what they do what they do so well that people ask them how they keep that level of quality.  The day will no doubt come when their customer base will demand more from them,  then they might offer chicken and possibly even a vegetarian option but for now burgers are it.  This is how and why I started Visual Solution Group.

If you have a single sign for a soccer team I will not be your best choice.  If you need a storefront to visit I will not be your best choice.  If you have a specific need for visual communications and you are looking for a one stop shop that willingly comes to you than I am your best choice.  I work with schools, hospitals and construction firms and handle what they need done.  One call and that’s all.  I know you have other things to do and you can do that while I do this.  I won’t let you down.  I won’t make you wonder what’s going on.  I won’t make you look bad.  I won’t make you wonder if you made the best choice.  I WILL GET THE JOB DONE!  

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Signs Of Intimidation

intimidation

Professional Sports teams hang banners around arena’s to remind their opponents of titles and other accomplishments. This is a very effective way of telling the other team “Not Here, Not Today, Not In Our House!”  Professional teams do this as well as college teams and we have uncovered evidence it is also used at the high school level.  Meet the Elk Grove thundering Herd baseball team.

This sign is located at the snack bar of their home field baseball diamond. This sign is positioned in such a manner that the opposing team has to see it every time they come up to bat and the home team gets to see it every time they come up to bat.  For one team it serves as a warning and to the other team a reminder.  Same sign with 2 meanings.  This is an effective way to communicate what you want someone else to know.

What sign is on your wall? If you have a sports team you might have a sign reminding the players to play like a champion.  If you have a team at Disneyland you might have a sign reminding the cast members to “Create Some Magic Today!”  If you build a car with a navigation system you might have your logo appear on the screen every time the owner starts their car.  Signs are visual anchors and as much communication as telling someone hello.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!