Category Archives: Frogs

Not A Missile Drop Area…

The more specific a sign is the more likely it’ll be read and the directions followed.  Often the reader will read between the lines and take an extra moment and determine what prompted the sign to be erected.  I saw such a sign on the Rio Vista Bridge recently.  My initial suspicion was missiles!

There’s a lot going on with this sign… that presents both opportunities and problems.  When we try to communicate too much we often communicating nothing.  Confusing words like;

– Penal Code Violation

– Willfully Drops

– Missiles

– Misdemeanor

– Under Surveillance

This sign is primarily aimed at pedestrians based on size and placement.  It would be difficult to drop something from a bridge and it would be ever more of a challenge to drop a missile from the bridge if you were driving over the bridge.  As far as a warning about a missile goes… that’s a first for me.

Surveillance is quite a different warning.  Surveillance is something we’ve become used to in our society and is commonplace.  I’ve had customers place signs like this without the ability to watch anyone in any way.  They are piggybacking on what others are doing and are either saving money or placing themselves at risk.  When someone wants a sign saying something is happening they aren’t really doing I advise them to rethink their position.  If something happens where a video would have helped prove or disprove something and it’s found out they don’t have a video a legal issue could crop up (This has happened and been litigated) and someone could be on the legal hook over a sign.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Not Just Another Pretty Face!

The Visual Solution Team wants to introduce you to Jake Burns.  Maybe you’ve already met Jake but for those who haven’t Jake is the #2 guy here at Visual Solutions and people seem to love what he’s doing.  We all know that #2 ties harder and that’s certainly the case here.  You’ve likely seen him installing signs and determining who everyone and how he can best help people out.  Here’s a little more about what makes him tick.

Here are a few facts about Jake we think are important for you to know.  He is most proud of his family which consists of his bride and 2 beautiful children.  Jake was born and raised in Rocklin and he loves this area of the country.  Jake moved away for a few years to help a business in Oregon for a while and his ties to the area compelled him to return home.

Jake loves working in the different medical and educational facilities.  He knew about many of the places he visits today and has run into people he hasn’t seen in many years.  He says that it just makes his day when he gets reacquainted with a childhood friend.  It’s even better in his world when he gets to help one of these friends out and solve a problem.  Jake has assimilated with the Visual Solution Group philosophy quite well.  Michael interviewed Jake and told him whatever the partner we are working with needs we can figure out and get it done.  Jake has installed Speedbump’s and even installed Bollards (parking lot barrier poles.)

Jake will be taking care of sales, installation and other things you need to have completed.  Jake loves to serve and we know how easy it is to rely on him.  He can be reached directly at 503-437-4810 or via e-mail at jake@visualsolutiongroup.com

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Now That Was An Attention Getter!”

In the movie “Smokey And The Bandit” Sheriff Buford T. Justice played by Jackie Gleason said early in the movie “Now That Was An Attention Getter” shortly after getting the attention of a teenager attempting to vandalize a car.  A great sign can divert your attention from what you’re focused on and get you to change that focus.

I was on the freeway the other day and this van was in front of me.  I had my daughter get my phone out and take this picture so I could share it. This moving sign accomplishes a lot.  Since it’s on a van you see the words and that forces a change in what you were doing.  My first thought was very different than what the sign was actually saying.  Working in the medical industry further anchored my attention to this sign.  By then my mind changed what it was paying attention to and was now locked into the message in front of me.

The challenge I had with this type of sign is how much attention someone might pay while in the process of driving.  Diverting attention in this manner could lead to an accident… no one wants that.  This sign might be better placed in a diabetic clinic or on a direct mail piece however doing that might diminish the impact.  Is it possible this sign could offend some?  Yes.  Is taking that chance worthwhile?  Maybe yes and maybe no.  I’d be willing to risk that depending on where the sign was going to be placed.  I can tell you it got my attention.  What about you?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Get Used To Ever Increasing Signage Confusion

We were recently asked about a growing trend causing hospitals, colleges and even cities severe issues.  Many of these issues have far reaching liabilities attached to them and when they say “we need signs” they mean in the next day or two.  The issue revolves around what are called “e-scooters.”

The “e-scooter” craze is an offspring from Lyft and UBER and they have cute names like Bird, MoBike and Jump.  These are electric scooters you can rent with your cell phone by the minute to get you from point to point.  Thus far there are few actual laws regulating these and many of those who use e-scooters have taken few laws to mean anything goes.  People are renting these scooters and riding on the street, sidewalk, shopping centers and even in traffic.  There is no training required and if you’re an adult you aren’t even required to wear a helmet… keep in mind many of these scooters can go as fast as 35 mph!

We’ve had calls from clients asking what signs we have to handle this and how soon we can create and install a sign.  Since each application is different and each set of rules unique we don’t have an off the shelf solution.  The rules are specific for a hospital, college, high school and an area where there are a lot of pedestrians who fear an almost silent machine coming up on them with minimal to no notice.  This reminds us of the time a few years back when we had less than a week to design, fabricate and install over 200 “No Smoking” signs in six business days.  Someone had a problem, needed a solution, called VSG… Handled!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Specific Specifics Matter

I saw this when I was helping a client in San Francisco.  While I’m not a huge fan of big cities I am a huge fan of San Francisco.  This sign is just one of the reasons why.  This sign is so specific it virtually eliminates guesswork and second guessing.

You can only smoke at the curb and if there is no curb you must be at least 15 feet from exits, entrances (sometimes these are the same so this eliminates arguments and alternative definitions) and you cannot smoke within 15 feet of operable windows and vents.  About the only thing this sign doesn’t explain is what an operable window is, how to identify a vent and what the penalty is if you get caught.  The clarity is amazing and from a sign makers point of view this is what we strive to create.

Contrast this with a “No Parking” sign randomly placed without any parameters.  How far away from this “No Parking” sign can I park?  Are there other restrictions I must observe?  Who came up with this “No Parking” rule, who is going to enforce the rule and what’s the penalty if I ignore the rule?  Most of these questions are easily answered in minimal space and giving answers to these questions might actually increase or decrease compliance.  If the penalty for parking is a $10 fine someone may not care on the other hand if the penalty is having your car towed it’s more likely to be obeyed.  Specifics matter!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Clearly Understood Or Intentionally Mis-Understood?

Imagine you are driving your Green automobile and you’re in desperate need of a parking spot.  Thank goodness you’re not handicapped and if you were you would have had a space 10 minutes ago.  You happen on this sign… “Reserved For Green Vehicles” and all of a sudden you remember your automobile is green.  Perfect!  Problem solved!

Even the most complete and clear sign can cause confusion in the wrong (or right) hands and this is a clear example.  The space is reserved for green vehicles and even though the sign maker and property owner meant something different it wasn’t made abundantly clear.  When Tesla decided to create charging stations they were very clear and made them Tesla Electric Vehicle Parking.  Zero confusion and from what I have been told almost 100% compliance from other drivers.

Sign confusion can be very expensive, time consuming and can be eliminated with effort.  The nice folks at Tesla could have easily created a sign saying Electric Vehicle Parking only and that would have included every other electric car driven and that wasn’t their goal.  Tesla went a step further and this is where the magic lies.  Having a sign that includes their logo makes it seem almost like Tesla owns the parking spots and parking there is a privilege.  If you’ve ever looked at where Tesla’s are parked and seen a row of them it certainly appears there is safety and some lack of confusion in numbers.  Wherever possible be as complete and specific as possible.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

A Contradiction In Terms On Display

There are times in life when we encounter something so clear its easy to miss.  Some people use the phrase “You can’t see the forest for the trees” which means the trees are in the way.  In this week’s example someone took the time to create and post a sign to alert others that no sign should be posted there.  This is like passing a police officer on the freeway while speeding and talking on your phone which makes no sense at all!

This sign almost begs someone to post a sign if for no other reason than someone else did.  There’s no authority on this sign so no real reason to respect what it says.  Had they taken the time to state who controlled the space and who was forbidding the posting of a sign it might go a long way to getting others to comply.  Since they were making a sign why not get it done right the first time?

Signs in schools or health care facilities have an even higher standard to serve.  Signs need to be as concise as reasonable while explaining what they need to explain.    Explaining everything there is to explain on one sign is seldom an attainable goal.  The “Post No Signs” should have explained who made the demand and left it at that.  Anything else isn’t necessary or helpful information and may lead to confusion.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Is Common Sense All That Common?

Common sense is getting less and less common so the existence of a sign warning you to keep your arms and hands away from an incoming train explains a lot.  One of the first things I know is this was an issue for someone who didn’t keep either their arms, hands or both away from an incoming train.  The follow up question is did the train hit someone and if so how hard?  Was there a lawsuit?  Can further injuries realistically be prevented?  Signs alerting you to potential hazards save injuries, lives and even embarrassment.  When someone is standing on a train platform the reality is a train will eventually arrive and in many cases this lowers your awareness even though the natural reaction would be heightened awareness.  Those who placed the sign know you are likely to be more concerned when the train will arrive and the hazard of the train may take a back seat.

There is a complex matrix of laws that surround the placement of signs including why they are placed where they are placed.  Imagine you have sight issues and rely on Braille to find your way around.  This includes the ability to find and enter the proper doorway.  Wouldn’t it be helpful to understand where the information on that door will be located every time you need to know?  It turns out there is and this is why our installers attend educational classes.  This education isn’t something you see and no degrees are granted.  If you have vision issues the world can be an intimidating place and having something located in a spot where you can commonly find it is life changing.  We think that’s just common sense!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Unintended Consequences Lead To Issues

We’ve written a lot about animals recently to say the least.  Animals strike an emotional chord with many of us and cause a shift in our attention.  The sign I saw recently when I was camping with my girls said a lot without saying a lot.  This is what I strive to create for you.

Wild Bears are instinctive hunters and as a result they are very good at the art of hunting.  With the exception of a sick animal when was the last time you saw a thin bear?  The reality is this has become a problem in some areas where people leave tasty little tidbits out for bears to eat.  These tidbits can be left out for a bear to easily get or someone may try to hide these in their car with predictably tragic results.  Bears are seldom slowed down by locked cars.  How does this apply to your verbal communication?

While we want to make it more challenging for Bears we also want to make things less challenging for your customers.  When your customer can read a sign and rapidly get the information they want and need they are happier.  This result typically removes the need to contact a staff member to handle their issues.  In the case of the Bear they are telling you what to do and the results if you don’t do what they say.  What if your sign said “Last Appointment 10 Minutes Before Closing” or “Customers With Complete Paperwork Given Priority”.  Would this change how your customer acts and help them at the same time?  Unintended consequences are never a good thing!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!bears

Familiarity And Affinity

Frogs dogs

Whenever possible it’s smart to include images that people recognize and can relate to.  In these signs we have pictures of dogs, the word frog and the easily recognized blue and white wheelchair logo to identify an area the physically challenged can access.  The frog reference has the built in advantage of asking some people to see the word “Toad” and get the dual and cute meaning of towed.

Using images such as these are what we call a pattern interrupt and this can be wildly effective.  With the Frog sign you get people to ask themselves why a frog would need a parking area and that goes on to reference toads.  Great connection and it invites people to think outside of the box many of them live in.

The sign about using the ramp has a lot going on.  You are instructed how to get to the lower plaza, you are invited to have animals which are on leash, it’s clear you are not allowed to smoke (I will assume smoke anything even though that is not clear and it’s also not clear if you are allowed to vape) and they really don’t want you to feed the rats, squirrels or even the birds.  What images do you have that can be reasonable incorporated into your visual communication that will add readership and drive response?  Many national corporations find linking these images to be a serious game changer… Why not you?

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!