The more specific a sign is the more likely it’ll be read and the directions followed. Often the reader will read between the lines and take an extra moment and determine what prompted the sign to be erected. I saw such a sign on the Rio Vista Bridge recently. My initial suspicion was missiles!
There’s a lot going on with this sign… that presents both opportunities and problems. When we try to communicate too much we often communicating nothing. Confusing words like;
– Penal Code Violation
– Willfully Drops
– Under Surveillance
This sign is primarily aimed at pedestrians based on size and placement. It would be difficult to drop something from a bridge and it would be ever more of a challenge to drop a missile from the bridge if you were driving over the bridge. As far as a warning about a missile goes… that’s a first for me.
Surveillance is quite a different warning. Surveillance is something we’ve become used to in our society and is commonplace. I’ve had customers place signs like this without the ability to watch anyone in any way. They are piggybacking on what others are doing and are either saving money or placing themselves at risk. When someone wants a sign saying something is happening they aren’t really doing I advise them to rethink their position. If something happens where a video would have helped prove or disprove something and it’s found out they don’t have a video a legal issue could crop up (This has happened and been litigated) and someone could be on the legal hook over a sign.
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