Category Archives: Roseville

Sneaky Little Signs

 

Some signs are big and bold and leave no doubt what they are trying to convey.  Think of a sign on a major freeway informing you of an upcoming fast food place or a place to fill your car up with gas.  There is seldom any doubt where to exit.  These signs are there to draw your attention to something.  What about signs that get posted with the hope you will ignore or just gloss over them.

This is an example of a “Warning Sticker” on a Bird e-scooter.  This sticker tells you what the rules of the road are and what the rules of the particular scooter you are riding on are.  This is posted near the base of the handlebars in a place you are unlikely to look.  The biggest takeaway for me is the terms license required and helmet required.  Like motorcycles, this is a 2 wheeled mode of transportation and that leaves me to wonder what class of license is required.  I also wonder what form of helmet is required.

The next item, and possibly the most important thing I’m looking for are instructions on how to ride this.  They did a good job of telling me where I cannot ride it (sidewalks) and who can ride it (18+ years old) but I don’t know how to ride it or any of the actual rules of the road.  This sign is placed on e-scooters and it’s these scooters that are one of the leading causes of hospital visits from motor vehicles right now.  This is a really sneaky little sign!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Confused? Go Ahead And Study This Sign… We Can Wait!

This is an example of a sign where they wanted to do everything at the same time and ended up doing nothing at all.  Here we are warning of drones, bikes, pets, wind, night time and even scooters.  This is a common mistake made by those who need to do a lot and see the task as being pretty easy.

We understand that signs may have a certain amount of potential liability attached to them.  While a sign maker prints what’s ordered we also know we are often the final set of eyes between what was ordered and what was actually sought.  This sign needed to be broken up into signs in a manner that makes some sense.

There are multiple references to things related to walking on or near the bridge.  A single stand alone sign listing the rules and responsibilities for pedestrians such as the side of the bridge to walk on, the acceptable hours for walking, the stairs to use and warning regarding gusty winds.  As far as warning about things with wheels create a sign that includes skateboards, rollerblades, scooters and bicycles.

Doing less with one sign typically allows you to do much more with additional signs.  The minute a sign causes confusion is the same minute the average reader quits reading and moves on.  This can be controlled in advance and can mean the difference between a sign that matters and a sign that is little more than a collection of words and pictures.  The sign we attached gets a badly failing grade and lives as an example of what to not do,

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Visual Communication You Can Almost Taste!

Have you ever been driving down the road and you knew you wanted something and weren’t sure what that something was? I think we’ve all been there and in California you might see an In-N-Out sign or even a set of Golden Arches. Either of these signs tell you what’s ahead and you likely know what you can expect to find. In-N-Out opted to use words to convey what you will find and McDonalds used an image they have branded. Both are solid options.

Here we have the Burger Lounge and the option they used. The image shows an ice cold beverage spilling over in corner with a great looking burger and fries. They use the word lounge and this infers they might have adult beverages and the backdrop suggests down home food in a quaint setting. They included the web site to allow you to learn more if you choose. About the only shortcoming is the lack of an area code on the telephone number and possibly hours of operation. This is an example of a great visual communication in our opinion.

There is a space in the brain that organizes images and sounds and we keep that in mind when we design signs. If someone tells you to imagine what a school bus looks like most people think big yellow vehicle with kids in it on their way to or from school. When someone tells me Burger Lounge on a frosty mug with something spilling over I think delicious and prepare to eat! There is a lot of inherent science going on here we should all be using!

We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!

Not Just Another Pretty Face!

The Visual Solution Team wants to introduce you to Jake Burns.  Maybe you’ve already met Jake but for those who haven’t Jake is the #2 guy here at Visual Solutions and people seem to love what he’s doing.  We all know that #2 ties harder and that’s certainly the case here.  You’ve likely seen him installing signs and determining who everyone and how he can best help people out.  Here’s a little more about what makes him tick.

Here are a few facts about Jake we think are important for you to know.  He is most proud of his family which consists of his bride and 2 beautiful children.  Jake was born and raised in Rocklin and he loves this area of the country.  Jake moved away for a few years to help a business in Oregon for a while and his ties to the area compelled him to return home.

Jake loves working in the different medical and educational facilities.  He knew about many of the places he visits today and has run into people he hasn’t seen in many years.  He says that it just makes his day when he gets reacquainted with a childhood friend.  It’s even better in his world when he gets to help one of these friends out and solve a problem.  Jake has assimilated with the Visual Solution Group philosophy quite well.  Michael interviewed Jake and told him whatever the partner we are working with needs we can figure out and get it done.  Jake has installed Speedbump’s and even installed Bollards (parking lot barrier poles.)

Jake will be taking care of sales, installation and other things you need to have completed.  Jake loves to serve and we know how easy it is to rely on him.  He can be reached directly at 503-437-4810 or via e-mail at jake@visualsolutiongroup.com

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Now That Was An Attention Getter!”

In the movie “Smokey And The Bandit” Sheriff Buford T. Justice played by Jackie Gleason said early in the movie “Now That Was An Attention Getter” shortly after getting the attention of a teenager attempting to vandalize a car.  A great sign can divert your attention from what you’re focused on and get you to change that focus.

I was on the freeway the other day and this van was in front of me.  I had my daughter get my phone out and take this picture so I could share it. This moving sign accomplishes a lot.  Since it’s on a van you see the words and that forces a change in what you were doing.  My first thought was very different than what the sign was actually saying.  Working in the medical industry further anchored my attention to this sign.  By then my mind changed what it was paying attention to and was now locked into the message in front of me.

The challenge I had with this type of sign is how much attention someone might pay while in the process of driving.  Diverting attention in this manner could lead to an accident… no one wants that.  This sign might be better placed in a diabetic clinic or on a direct mail piece however doing that might diminish the impact.  Is it possible this sign could offend some?  Yes.  Is taking that chance worthwhile?  Maybe yes and maybe no.  I’d be willing to risk that depending on where the sign was going to be placed.  I can tell you it got my attention.  What about you?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

What Can A Sign Explain?

 

From time to time I run across a picture of a sign doing its job in an uncommon manner.  I’ve attached a sign going above and beyond what it’s designed to do and while I wish this was my sign I have to be up front and say this is just a picture.  As far as I know this is a real picture taken after an event and much can potentially be learned from this sign.

If I am a personal injury attorney I see proof of a threat to the public and something to put in front of a jury to garner sympathy.  If I’m designing a place for people to move around I know I need a safer place!  No matter who I am or what I’m doing it appears there is a hazard I need to look at and determine the next logical step to take.

I recently witnessed a work crew installing “No Smoking” signs.  While watching the installation process it was hard to breathe due to the number of people smoking and reading the signs at the same time.  This was happening in front of a Bay Area Medical Center!  The next time you stop to read a sign, any sign at all, take a minute and ask why that sign had to be placed at that place.  Often there is a reason and the reason might either surprise you and might even disappoint you!  When you need us we will be there!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Get Used To Ever Increasing Signage Confusion

We were recently asked about a growing trend causing hospitals, colleges and even cities severe issues.  Many of these issues have far reaching liabilities attached to them and when they say “we need signs” they mean in the next day or two.  The issue revolves around what are called “e-scooters.”

The “e-scooter” craze is an offspring from Lyft and UBER and they have cute names like Bird, MoBike and Jump.  These are electric scooters you can rent with your cell phone by the minute to get you from point to point.  Thus far there are few actual laws regulating these and many of those who use e-scooters have taken few laws to mean anything goes.  People are renting these scooters and riding on the street, sidewalk, shopping centers and even in traffic.  There is no training required and if you’re an adult you aren’t even required to wear a helmet… keep in mind many of these scooters can go as fast as 35 mph!

We’ve had calls from clients asking what signs we have to handle this and how soon we can create and install a sign.  Since each application is different and each set of rules unique we don’t have an off the shelf solution.  The rules are specific for a hospital, college, high school and an area where there are a lot of pedestrians who fear an almost silent machine coming up on them with minimal to no notice.  This reminds us of the time a few years back when we had less than a week to design, fabricate and install over 200 “No Smoking” signs in six business days.  Someone had a problem, needed a solution, called VSG… Handled!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Specific Specifics Matter

I saw this when I was helping a client in San Francisco.  While I’m not a huge fan of big cities I am a huge fan of San Francisco.  This sign is just one of the reasons why.  This sign is so specific it virtually eliminates guesswork and second guessing.

You can only smoke at the curb and if there is no curb you must be at least 15 feet from exits, entrances (sometimes these are the same so this eliminates arguments and alternative definitions) and you cannot smoke within 15 feet of operable windows and vents.  About the only thing this sign doesn’t explain is what an operable window is, how to identify a vent and what the penalty is if you get caught.  The clarity is amazing and from a sign makers point of view this is what we strive to create.

Contrast this with a “No Parking” sign randomly placed without any parameters.  How far away from this “No Parking” sign can I park?  Are there other restrictions I must observe?  Who came up with this “No Parking” rule, who is going to enforce the rule and what’s the penalty if I ignore the rule?  Most of these questions are easily answered in minimal space and giving answers to these questions might actually increase or decrease compliance.  If the penalty for parking is a $10 fine someone may not care on the other hand if the penalty is having your car towed it’s more likely to be obeyed.  Specifics matter!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Clearly Understood Or Intentionally Mis-Understood?

Imagine you are driving your Green automobile and you’re in desperate need of a parking spot.  Thank goodness you’re not handicapped and if you were you would have had a space 10 minutes ago.  You happen on this sign… “Reserved For Green Vehicles” and all of a sudden you remember your automobile is green.  Perfect!  Problem solved!

Even the most complete and clear sign can cause confusion in the wrong (or right) hands and this is a clear example.  The space is reserved for green vehicles and even though the sign maker and property owner meant something different it wasn’t made abundantly clear.  When Tesla decided to create charging stations they were very clear and made them Tesla Electric Vehicle Parking.  Zero confusion and from what I have been told almost 100% compliance from other drivers.

Sign confusion can be very expensive, time consuming and can be eliminated with effort.  The nice folks at Tesla could have easily created a sign saying Electric Vehicle Parking only and that would have included every other electric car driven and that wasn’t their goal.  Tesla went a step further and this is where the magic lies.  Having a sign that includes their logo makes it seem almost like Tesla owns the parking spots and parking there is a privilege.  If you’ve ever looked at where Tesla’s are parked and seen a row of them it certainly appears there is safety and some lack of confusion in numbers.  Wherever possible be as complete and specific as possible.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Vegetarian Corn Dog?

Webster’s dictionary defines “Vegetarian” as a person who does not eat meat : someone whose diet consists wholly of vegetables, fruits, grains, nuts, and sometimes eggs or dairy products.  Webster’s defines “Corn Dog” as a frankfurter dipped in cornmeal batter, fried, and served on a stick.  Webster’s defines Frankfurter” as a cured cooked sausage (as of beef or beef and pork) that may be skinless or stuffed in a casing.  Each of these disagree with one another and they do it on the same sign.

When you take a good Look at this sign it’s pretty easy to understand how confusion with signage happens.  It also explains why some signs bounce between out front office, you and our graphic designer.  How someone sees a sign is influenced by their point of view and how they read a particular sign.  I want to think this is where the idea of KISS came from.  KISS stands for Keep It Simple Sign person and we agree.

We will often see the final price of a sign overly influenced by redesign costs and much of this happens due to visual confusion and removing confusion is possibly the biggest reason we have signs.  I have seen signs that tell the reader No Stopping while telling you on the same sign to come to a complete stop.  The sign was professionally done and someone wasn’t paying attention!  We go out of our way to read your sign, determine how we can read your sign in a different manner and then and only then move on to creation.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!