Often times we see signs that appear to be intuitive or just naturally lend themselves to their respective positioning. This is a sign from a local McDonalds and it appears at many places throughout the restaurant. From my point of view I ask why the sign is there in the first place. Let’s explore.
I start by telling you I have teenage children and the free toy they offer with a Happy Meal doesn’t hold the same level of magic with my girls it once did. I don’t value McDonalds toys that much either any more. I then asked myself if anyone was using McDonalds as a place to spend large amounts of time and it turns out there are 4 groups of people doing this. Kids after school that are hanging out spending minimal money, students doing homework, using the internet and spending some money, people in business eating food and using the internet between appointments and people who are in an unfortunate living situation.
My observation boiled down to McDonalds working to keep their restaurants as a place where their guests are comfortable and those guests are spending money while there. My limited visit showed minimal people taking advantage of the hospitality but I talked with a manager who assured me their goal was to keep the place inviting for those who wanted to eat, drink and maybe use the internet. The sign placement actually makes a lot of sense.
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