I go off on rants from time and to time and some folks even have the temerity to tell me to not be quite so serious. When I read stories like I read this morning from San Francisco I not only get serious I tend to stay serious!
In San Francisco this week a jury returned a verdict of $2.25 Million dollars against the Palace Of Fine Arts after a woman was injured at 2:30 in the morning because she used an architectural feature of the building as stairs. I will admit that after seeing the pictures it occurred to me that a reasonable person might do the same thing! The really frustrating part is that a woman was permanently injured, the venue knew this was a problem, they had signage in place and allowed the signs to deteriorate so badly that no one knew what they actually said!
I am in the visual communication business. I sell signs. It is in my best interest to sell as many signs as is possible. Those are all true. Also, since I am in the visual communication business I likely notice aspects of signs that many people miss and sign deterioration is commonly missed. Sometimes that deterioration matters very little. Other times, like the case of the Palace Of Fine Arts would suggest, it means a lot! I could replace those signs 3 times a year for the next 100 years and still never come close to 10% of what this single lapse in maintenance cost!
Whenever I meet with a School, Hospital, City, County or State entity my purpose is to ensure that your signs convey what you need to tell and what the reader needs to know.
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!