You could almost make the argument that hospitals are overwhelming, confusing, and downright time consuming intentionally. What makes it worse is finding yourself lost after carefully following the signs in place designed to help you. A local hospital with several different office and hospital buildings in the Sacramento area, has a department that at every location is called Release of Information. Except one. In Elk Grove the department is confusingly named Medical Secretaries until you arrive at the physical location is it called Medical Secretaries, the entire hospital refers to the department as Release of Information.
This creates needless confusion and increases stress for some people who, when told to look for a specific department, will look for that department and that department only. When someone is instructed to go to the Release of Information department and find Medical Secretaries they immediately think they followed a direction incorrectly. Frustrated they go looking for the correct department.
Finally and with a higher level of frustration than needed they are satisfied they didn’t follow the directions incorrectly they will usually ask someone else. They are then shocked to learn the Release of Information is also called Medical Secretaries at this location. “Why?” They’ve wasted extra time walking around the hospital thinking they had done something wrong when confusing signage was the culprit. Some even believe that people familiar with this hospital were not being very forthcoming with the information needed to reach the desired destination.
Hospitals looking for consistency after situations like this come to Visual Solution Group for the answer. Visual Solution Group create signs that are Visual Solutions. Solutions get your point across to both current customers and potential customers in a clear and concise manner. The right signage helps to avoid the headache of confused and upset customers/patients and wastes less time directing people and more time helping them.
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!