I’m a big fan of honesty in marketing and I still think honesty can be taken too far. I snapped a picture of that level of honesty and I am going to leave the next question to the reader… Are you more or less likely to buy from this place?
I may want the chicken they sell and who wants the gas it causes? Yes, I am on the same page with you and I too know they are referring to gas in your car but the question can be confused and action delayed as a result. This is not clear communication and in this day and age anything left to confusion gets confused. As Mom said “You only have one chance to make a first impression.” Was this their chance? What are you more likely to buy after reading this sign? Chicken? Gas? Something different altogether? Some PLACE different altogether?
Proper Visual Communication can either clear things up and as a result draw people in or muddy the water and drive people away. VSG is in the business of getting your point across clearly and consisely.
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!