Does the wording on your signs matter? Clarity is something that should be important to you while deciding what to write on your signs?
North Carolina State University studied this and analyzed the results of people’s understanding of three separate road signs meant to convey the same message. Each of these signs was meant to inform drivers of the right of bicyclists to use driving lanes for travel. The study used three different examples and the only one motorists were able to fully understand was the one with the message spelled out, saying exactly the information that motorists needed. The other signs contained witty symbols and shorthand text and these signs only left drivers confused and with more questions.
Most business owners don’t have anything to do with street signs. However, using the information from this study shows us when your signs lack clarity, your customers and your employees lack the knowledge deemed necessary to know. Clarity isn’t always an easy thing accomplish with the different interpretations your sign will receive. Visual Solution Group is here to help. With 30 plus years of visual communication experience, including roadway signs, we are confident that no matter what you want to say, we can help you communicate clearly and concisely.
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!