Tag Archives: baseball

Placement Matters

Oops!  This was my thought when I rolled up on this sign the other morning.  So many things were going great and one thing detracted from what was going on.

There I was… on my way to see a client and I hit a traffic slowdown.  No one likes to hit traffic but something good came out of it.  Road repair was happening in front of me and the crew from Elk Grove was seriously hard at work like I’ve seen them work in the past.  They were patching potholes that morning (Who doesn’t hate potholes?) and while I was stopped I saw this sign.  They were evidently so busy getting to work that sign configuration was a minimal consideration.  This is a familiar story.

If I was to write a story on signs that were improperly installed by others I could write for a long, long time.  Signs not level, signs not actually affixed, signs placed where they increase confusion and signs placed in places they shouldn’t be placed.  This sign was upside down and this happens because someone gets busy and makes a mistake.  While I waited in my truck I watched people point at the sign and laugh.  How much of their laughter is directed at the sign and how much at the work crew who put the sign in place?  That answer is impossible to say but figures in to the entire equation.  VSG installers spend a little bit more time to create a better result.  We fix mistakes others have made and we dot I’s and cross T’s.  If VSG was the last one there and failed to act when acting should have happened, that’s on us.  Placement matters!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Who Is “That Guy?”

We talk about us, them, those people and in this case we talk about “that guy.”  Who is “that guy” and why does he sometimes have a shorter life span than “other guys?”  Let’s explore that is some detail.

I personally snapped this picture from a sign I saw near Cambria.  My beautiful bride and I took a short trip to visit San Simeon to see Hearst Castle and Cambria and we happened on this sign near a large group of seals.  Seals are massive animals who appear to be docile to the uninformed.  The locals understand the sometimes aggressive nature of these animals and even after they explain what they have seen there are some people who discount what they hear.

This warning picture shows the result when someone hears the warning and then ignores the warning.  Experience tells me the initial sign used to discourage people interacting with seals was the written word.  Anyone who deals with the public understands the written word will suffice for most people and others needs additional interaction.  This sign goes the extra mile in my opinion and tells the viewer to “not feed or touch the animals” and further states it’s “harmful and illegal.”  The sign then speaks to the small percentage who were not reached with the initial signage by showing legs and a fishing pole underneath a massive animal.  While the sign is quite graphic it gets the job done and might even save the life of “that guy!”

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Today I Am Sharing A Sign A Client Sent In…

I love sharing unique signs with you and today I’m sharing a sign I never got to see personally.  This sign image was captured by a client who was recently on holiday in Palm Springs.  Part of the story she shared was looking at what the sign said then looking at those who responded.  The entire group was comprised of men, all were having a beverage of some sort and about half were smoking cigars.  The sign said what they had, what they were looking for and where to gather.  Brilliant!

No matter anyone’s opinion on smoking cigars, wine bars or micro- brews we can all relate to the idea of day care.  In this case day care became evening care for men who apparently had spouses who wanted to shop with minimal desire to have their significant other tag along.  The lady who snapped this picture related she was going to come back the next day, drop her husband off and go shopping with her girlfriend.

This sign is very smart as it tells the reader in short order what they have (Cigar Bar, Wine Bar and Micro-Brews), who the service is offered to (husbands, not wives) and what they can do for them (Day Care).  The simplicity is incredible and they eliminate an entire group of shoppers without offending anyone walking by.  The next question is how can this be applied to your business or organization as elegantly as this place does?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

You Say Potato And I Say What?

As our area and nation becomes increasingly diverse, we are tasked with being able to communicate with more and more people without using English.  This melting pot we call America, and especially California, has people from all over the world and we need to factor in everyone to the greatest extent and level of inclusion possible.

According to the Los Angeles times there are currently 220 languages used in California and 44% of all residents speak something other than English in their home.  The reality is that communication challenge continues when they leave their home and engage the rest of the world.  We are asked to create a sign recently in English, Spanish and Chinese.  Our follow up question was met with a blank stare.  The question was “What Chinese dialect do we represent on the sign?”  This matters greatly and since this sign was in a medical facility it took on an even greater level of importance.

As the picture we used demonstrates, there are different ways to talk to groups of people even here in the states so we cannot be so cavalier as to ignore this actual need.  The reality was the person ordering the sign needed to do more homework before the actual order was placed and the sign created.  Once we had the dialect (there ended up being 2!) we were able to meet with our team, get the translation and graphics done and solve the issue.  At the end of the day we must be sensitive to the person reading the sign!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Sneaky Little Signs

 

Some signs are big and bold and leave no doubt what they are trying to convey.  Think of a sign on a major freeway informing you of an upcoming fast food place or a place to fill your car up with gas.  There is seldom any doubt where to exit.  These signs are there to draw your attention to something.  What about signs that get posted with the hope you will ignore or just gloss over them.

This is an example of a “Warning Sticker” on a Bird e-scooter.  This sticker tells you what the rules of the road are and what the rules of the particular scooter you are riding on are.  This is posted near the base of the handlebars in a place you are unlikely to look.  The biggest takeaway for me is the terms license required and helmet required.  Like motorcycles, this is a 2 wheeled mode of transportation and that leaves me to wonder what class of license is required.  I also wonder what form of helmet is required.

The next item, and possibly the most important thing I’m looking for are instructions on how to ride this.  They did a good job of telling me where I cannot ride it (sidewalks) and who can ride it (18+ years old) but I don’t know how to ride it or any of the actual rules of the road.  This sign is placed on e-scooters and it’s these scooters that are one of the leading causes of hospital visits from motor vehicles right now.  This is a really sneaky little sign!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Confused? Go Ahead And Study This Sign… We Can Wait!

This is an example of a sign where they wanted to do everything at the same time and ended up doing nothing at all.  Here we are warning of drones, bikes, pets, wind, night time and even scooters.  This is a common mistake made by those who need to do a lot and see the task as being pretty easy.

We understand that signs may have a certain amount of potential liability attached to them.  While a sign maker prints what’s ordered we also know we are often the final set of eyes between what was ordered and what was actually sought.  This sign needed to be broken up into signs in a manner that makes some sense.

There are multiple references to things related to walking on or near the bridge.  A single stand alone sign listing the rules and responsibilities for pedestrians such as the side of the bridge to walk on, the acceptable hours for walking, the stairs to use and warning regarding gusty winds.  As far as warning about things with wheels create a sign that includes skateboards, rollerblades, scooters and bicycles.

Doing less with one sign typically allows you to do much more with additional signs.  The minute a sign causes confusion is the same minute the average reader quits reading and moves on.  This can be controlled in advance and can mean the difference between a sign that matters and a sign that is little more than a collection of words and pictures.  The sign we attached gets a badly failing grade and lives as an example of what to not do,

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Visual Communication You Can Almost Taste!

Have you ever been driving down the road and you knew you wanted something and weren’t sure what that something was? I think we’ve all been there and in California you might see an In-N-Out sign or even a set of Golden Arches. Either of these signs tell you what’s ahead and you likely know what you can expect to find. In-N-Out opted to use words to convey what you will find and McDonalds used an image they have branded. Both are solid options.

Here we have the Burger Lounge and the option they used. The image shows an ice cold beverage spilling over in corner with a great looking burger and fries. They use the word lounge and this infers they might have adult beverages and the backdrop suggests down home food in a quaint setting. They included the web site to allow you to learn more if you choose. About the only shortcoming is the lack of an area code on the telephone number and possibly hours of operation. This is an example of a great visual communication in our opinion.

There is a space in the brain that organizes images and sounds and we keep that in mind when we design signs. If someone tells you to imagine what a school bus looks like most people think big yellow vehicle with kids in it on their way to or from school. When someone tells me Burger Lounge on a frosty mug with something spilling over I think delicious and prepare to eat! There is a lot of inherent science going on here we should all be using!

We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!

Not A Missile Drop Area…

The more specific a sign is the more likely it’ll be read and the directions followed.  Often the reader will read between the lines and take an extra moment and determine what prompted the sign to be erected.  I saw such a sign on the Rio Vista Bridge recently.  My initial suspicion was missiles!

There’s a lot going on with this sign… that presents both opportunities and problems.  When we try to communicate too much we often communicating nothing.  Confusing words like;

– Penal Code Violation

– Willfully Drops

– Missiles

– Misdemeanor

– Under Surveillance

This sign is primarily aimed at pedestrians based on size and placement.  It would be difficult to drop something from a bridge and it would be ever more of a challenge to drop a missile from the bridge if you were driving over the bridge.  As far as a warning about a missile goes… that’s a first for me.

Surveillance is quite a different warning.  Surveillance is something we’ve become used to in our society and is commonplace.  I’ve had customers place signs like this without the ability to watch anyone in any way.  They are piggybacking on what others are doing and are either saving money or placing themselves at risk.  When someone wants a sign saying something is happening they aren’t really doing I advise them to rethink their position.  If something happens where a video would have helped prove or disprove something and it’s found out they don’t have a video a legal issue could crop up (This has happened and been litigated) and someone could be on the legal hook over a sign.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Not Just Another Pretty Face!

The Visual Solution Team wants to introduce you to Jake Burns.  Maybe you’ve already met Jake but for those who haven’t Jake is the #2 guy here at Visual Solutions and people seem to love what he’s doing.  We all know that #2 ties harder and that’s certainly the case here.  You’ve likely seen him installing signs and determining who everyone and how he can best help people out.  Here’s a little more about what makes him tick.

Here are a few facts about Jake we think are important for you to know.  He is most proud of his family which consists of his bride and 2 beautiful children.  Jake was born and raised in Rocklin and he loves this area of the country.  Jake moved away for a few years to help a business in Oregon for a while and his ties to the area compelled him to return home.

Jake loves working in the different medical and educational facilities.  He knew about many of the places he visits today and has run into people he hasn’t seen in many years.  He says that it just makes his day when he gets reacquainted with a childhood friend.  It’s even better in his world when he gets to help one of these friends out and solve a problem.  Jake has assimilated with the Visual Solution Group philosophy quite well.  Michael interviewed Jake and told him whatever the partner we are working with needs we can figure out and get it done.  Jake has installed Speedbump’s and even installed Bollards (parking lot barrier poles.)

Jake will be taking care of sales, installation and other things you need to have completed.  Jake loves to serve and we know how easy it is to rely on him.  He can be reached directly at 503-437-4810 or via e-mail at jake@visualsolutiongroup.com

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Now That Was An Attention Getter!”

In the movie “Smokey And The Bandit” Sheriff Buford T. Justice played by Jackie Gleason said early in the movie “Now That Was An Attention Getter” shortly after getting the attention of a teenager attempting to vandalize a car.  A great sign can divert your attention from what you’re focused on and get you to change that focus.

I was on the freeway the other day and this van was in front of me.  I had my daughter get my phone out and take this picture so I could share it. This moving sign accomplishes a lot.  Since it’s on a van you see the words and that forces a change in what you were doing.  My first thought was very different than what the sign was actually saying.  Working in the medical industry further anchored my attention to this sign.  By then my mind changed what it was paying attention to and was now locked into the message in front of me.

The challenge I had with this type of sign is how much attention someone might pay while in the process of driving.  Diverting attention in this manner could lead to an accident… no one wants that.  This sign might be better placed in a diabetic clinic or on a direct mail piece however doing that might diminish the impact.  Is it possible this sign could offend some?  Yes.  Is taking that chance worthwhile?  Maybe yes and maybe no.  I’d be willing to risk that depending on where the sign was going to be placed.  I can tell you it got my attention.  What about you?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!