Whenever possible it’s smart to include images that people recognize and can relate to. In these signs we have pictures of dogs, the word frog and the easily recognized blue and white wheelchair logo to identify an area the physically challenged can access. The frog reference has the built in advantage of asking some people to see the word “Toad” and get the dual and cute meaning of towed.
Using images such as these are what we call a pattern interrupt and this can be wildly effective. With the Frog sign you get people to ask themselves why a frog would need a parking area and that goes on to reference toads. Great connection and it invites people to think outside of the box many of them live in.
The sign about using the ramp has a lot going on. You are instructed how to get to the lower plaza, you are invited to have animals which are on leash, it’s clear you are not allowed to smoke (I will assume smoke anything even though that is not clear and it’s also not clear if you are allowed to vape) and they really don’t want you to feed the rats, squirrels or even the birds. What images do you have that can be reasonable incorporated into your visual communication that will add readership and drive response? Many national corporations find linking these images to be a serious game changer… Why not you?
We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!