Clients send me interesting, confusing and disturbing signs and I appreciate that. This sign was sent in recently and belongs in the confusing category. The sign on the left tells the reader pretty clearly what the Winter hours are. That’s helpful. The sign on the right informs you they are closed for maintenance. Only one of them is likely correct.
Situations like this come up more often than owners or managers realize. This company had no intention of placing a sign telling you they’re open and closed at the same time. How does this happen? I recently came upon a sign on a door that clearly identified that door as an evacuation route and another sign on the same door that said “Do Not Enter”. Listing both of those things are at best conflicting and at worst could get someone injured.
Avoiding conflicting signs comes down to paying close attention to what you’re doing and might even mean going an extra step by having someone who isn’t associated with what you want to communicate reading your signage. This person would read the sign, tell you what they see and then you compare their understanding to what’s written. Both the “Do Not Enter” and the evacuation sign are perfect messages…when they are combined the meaning becomes unclear. Take a minute right now and look at the signs you have posted and read them for content and consistency. You may find signs that don’t belong together or signs that confuse more than they educate. The next step is yours!
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