Tag Archives: Dogs

A Distinction Without A Difference

garbage sign

I have to say I needed to take a step back when I saw this sign for the first time.  I will also tell you I have been around long enough that I remember the term “One man’s garbage is another man’s treasure” and I am still at a loss what the intent of this sign is.  This is not a sign Visual Solution Group created for anyone.

Garbage is defined as “wasted or spoiled food and other refuse as from a kitchen or household” and Trash is defined as “discarded matter… Refuse”.  After looking up these definitions we are lead back to the starting point of asking what the difference is!  A great follow up question is how often will someone have a thesaurus with them and will take the time to look these words up?

Someone needed to stop and read this sign for content and meaning before it was created and installed.  What did they intend to define as garbage and what is considered as trash in their world?  There is little doubt the person who wanted the sign had a clear idea of what they wanted to convey and in our opinion they fell short.  What means one thing to you might mean something completely different to me and that is before we start to climb the language barrier mountain.

What did the customer who wanted this sign want to convey?  They had a definition of both garbage and trash that likely disagreed with one another.  This is an area where their point did not come across clearly!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Stolen Letters

stolenletters

My daughter likes to cook. I like to eat. The other reality is I like to eat many of the things my doctor tells me I shouldn’t like to eat.  This is a great relationship on many levels with the exception of my doctors!

I recently asked my daughter to make me a cake and she was more than happy to do so.  I was extremely disappointed when I arrived home I found no cake… It turns out I really wanted cake.  When I asked why she explained we had no eggs and thus no cake.  I wanted her to improvise and go another route.  She was able to find an egg like product in the ice box and used that.  The result was not a good one.  The best description I have for this result is at best incomplete.

This sign was completed with an egg like product.  The best grade I can give it is an incomplete although the person who figured out which letters to substitute gets an “A” for effort. A better solution for this could be an electronic digital sign.  No one loses the letters and you can change the display on a week to week or even hour to hour basis.  The cost is very reasonable and at the end of the day the lack of finger pointing in regards to who lost the letters could be worth the investment all by itself.  Give us a call.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

A New Play On A Familiar Sign…

McDonalds W

Thursday March 8th was International Women’s Day.  This is an annual event held to celebrate women’s achievements throughout history and across nations.  It’s also known as the United Nations (UN) Day for Women’s Rights and International Peace.

Many companies celebrate the day and the contribution women make to the world in both loud and quiet manners and few got the attention of McDonalds Corporation.  In a direct salute to women franchisees they turned the iconic McDonalds sign upside down to create a W where the M once stood.  Just a quick glance may not be sufficient and a longer look makes the change clear.  Why was this done and what’s the impact?

This was likely done to create a media impact and if that was the intent they hit a home run with runners on base.  This was only done at restaurants where the franchisee is female and in those markets press releases were issued to draw attention to those owners.  That attention drew media interviews and more than a few spotlights on those franchisees on local news reports.  This media stunt also told the world that anyone who is driven can succeed and we don’t have artificial barriers to that success.

On the other hand I saw this as a pattern interrupt and that is exactly what it sounds like.  We are lulled into a sense of almost sleep and when something is changed it wakes us from that slumber and forces us to pay attention.  Keep in mind it was McDonalds who started their signage with the idea of “Over 6 Billion Served” and they would update that number as they needed.  Seems to me they learned a lesson.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Another Way We Serve The Community We Live In

Doris & Desiree

My bride Desiree and I along with about 600 of our closest friends recently attended and co-sponored the Sacramento Pacific Asian Chamber Of Commerce 25th Anniversary event at the Hyatt Regency.  This was a chance to get together as a community and celebrate the economic impact we have on the region we live in and support.

The event also took time to honor the Matsui Family and what they have done for our region over the past 25 years.  After Representative Bob Matsui unexpectedly passed away his wife Doris picked up where he left off and she did so without missing a beat.  Representative Matsui (pictured here with my beautiful wife Desiree) spoke about what Sacramento means to her family and even took the time to recognize some of the many dignitaries in the audience.  Mayor Steinberg introduced Representative Matsui because he has worked side-by-side with her family with both State Government and Sacramento City.

Visual Solution Group was a sponsor of the event and this came about from much of the work we have done with the Sac Asian Chamber.  We have worked with this chamber for the last decade and have been honored in the past as the “Business Of The Year” and as a Chamber Ambassador.  I have seen businesses grow and as a result job growth due to the effort of the Chamber and its members.  Whenever we get the chance to help the Chamber out we know it means another job is going to be created and more people prosper as a result.  Here’s to another 25 years!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!eventsign

“Danger” Should Garner Sufficient Attention

Dont Get Caught redo

We happened on this sign on a recent vacation.  What this sign communicated did its job for us.  The reality is signs like this don’t always work so the person making the sign has to place themselves in the place of the reader of the sign and take on new information from a new point of view.

One of my clients manufactures golf carts for a living.  He tells me that if a golf cart is going to last it must be designed and built for the golfer who is easily frustrated and is looking for an outlet for that frustration.  Signs that do their job are really quite the same.  Appealing to the lower common denominator to some extent is important.  The reason to have a sign is to communicate something to someone and that communication has to be done at a level the reader understands.

This is not meant to be insulting or demeaning to anyone.  The Wall Street Journal is written at the 5th grade level of comprehension and once you know that a logical next question is what level should a sign be written at.  The end result I want from a sign I build for you is to communicate what you want communicated with the minimum human interaction possible.  Limiting the number of questions a sign creates, and we have all seen signs that confuse us, create more of a free flow of what we want to get done.  This is just part of the reason for the names Visual and Solution.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Some Habits Hurt More Than Others

Habit

It seems like my life’s work boils down to communication and I have to take the next step and make certain the communication I create will impact a different part of the brain and elicit a different and unique response.  I make this happen in a variety of ways with a variety of images.

The image in this sign was found in Hawaii when I was on vacation with my family.  I’ve had the conversation with my daughters about the dangers of smoking and now vaping and here is a shore bird not making a sound and doing an admirable job of saying the same thing.  Simply remarkable.

The brain has many ways of interpreting things and one of my jobs and a reason I use the graphics people I use is to reach as many of those ways and possible to convey the message.  Don’t smoke is a worthwhile message and don’t make your habit my habit has multiple messages that need to be said.  The goose has a discarded cigarette in its mouth.  This has the message don’t smoke and don’t litter in the same place.  You may see one message or both and you will see something.  Signs like this interrupt the thought process by making you stop and think.

The additional reality is if we make the reader stop and think too long the effect is not only diminished but may be lost altogether.  Leaving some area for interpretation in some signs is a critical step and one that is often overlooked.  Don’t Smoke and Don’t Litter are valuable messages!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Life Is Lived In 3 Dimensions… Your Signs Can Be The Same Way!

farrells sign

Is Today the day to take your company name or logo 3D with dimensional lettering?  More and more companies, hospitals and colleges are saying yes it is.  The reasons and benefits are clear and where every sign doesn’t need to be a dimensional letter it’s clear some should be.

Dimensional lettering is found almost everywhere and while the impact is clear you may not even know what these are.  What they are is an extremely popular way to advertise and promote what you need promoted.  These letters are constructed from aluminum, acrylic, laminated acrylic, steel, foam, laminated foam and even formed plastic. Durability varies depending on material but metal lasts the longest along with costing more and aluminum letters are a more cost-effective material and worth considering if you want the metal look without the higher price.

The use of these letter takes most people back to a simpler time and the best example I have with the most relevancy is Farrell’s Ice Cream.  The signage they used could be placed almost anywhere and was ideal for their company’s name and as a result it also enhanced and cemented in the mind of their customer their logo. Above and beyond the value of the logo this type of signage can be perfect for giving directions and overall way finding signage and can be used both indoors and out.

There are lots of options so choosing which direction to go might be one of the biggest questions you have.  I can answer that!  I can show you the impact the signage will have and why spending the additional money is at time the best investment possible for your sign dollar.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Use 6 Signs When You Can Use 1?

multisigns

Here is a group of signs we happened upon on a beach and I needed to share this with anyone and everyone who was willing to stop and look.  We all know how distracted people are these days and there is no reason to think things are going to get better any time soon.  Cell phones have social media, text message ability, the internet, Amazon Prime and some phones can even send and receive calls I am told.

These signs on this beach take distraction to a whole new level.  Imagine you are with your family as I was and you see a bright, inviting and sandy beach in the back ground.  Further imagine it’s a warm day and it appears you are going to have the beach almost to yourselves.  Pretty picture so far!  You park the car and get ready for the short hike to a gorgeous day and you are confronted with not one but six signs telling you about every possible peril that lies ahead.  Imagine further that each sign speaks of a different danger and each is for real and has meaning and value!

Why did someone go out of their way to create confusion and place signage in such a manner as this?  We all know it’s hard enough to get humans to read and comprehend a single sign and here someone went the path of 6 signs to communicate with beachgoers.  It’s evident that missing one warning could cause serious injury or even death and whoever did the sign went that way anyway.  What is the person making the signs used only a signle sign, highlighted the dangers and then took the final and possibly most important step of telling you who to call if you have a problem.  In my estimation this is what a pro would do and I know because I am that pro!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Stop” Me If You’ve Heard This One…

Shuttle Stop

If you’ve ever wondered why I take the time to wander around the hallways of a business, school or medical facility this is what the lawyers call an “on point” example. By “on point” they mean what everyone should be talking about.  The sad reality is I see this more often than most would imagine.  I was challenged by this statement recently and this was my response.

I was challenged by a manager (not going to reveal who) who thought I was over emphasizing the issue so we made a professionals bet of lunch as to who was right. The bet was we could go to a place I had never been and find more than one sign that appeared like this.  I had to find more than one and they were the final decision maker.

The person I bet with was right and they still had to buy lunch. They became tired of looking at out of date signs, weathered signs, incomplete signs, broken signs, incorrect signs and signs that reflected poorly on the place we visited.  They took the next step to help me talk to the director of the place I was and they are now a customer.  I won lunch (I tried to buy) and have a new customer.  I call that “Winner, Winner, Chicken Dinner!”

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Can A Sign Be Part Of Your Office Décor?

I was watching a re-run of a 1980’s show called L.A. Law recently and right there in front of me was a timelessly classic example of a sign created to be part of an office décor. While I cannot verify it I would go so far as to say the sign was created to engender the feeling that you are in a safe place and the people here take care of things like no one else can.

You may not even know you have that feeling you do. Remember the first time you saw the Disneyland sign when you were a child?  For most adults that memory will never be erased and most adults have the same feeling today.  The feeling today will cost us a lot more money but people happily spend that money in order to get the associated feeling.  The sign is where it starts and the park is where it happens.

When you first see the sign in the L.A. Law office the next thing you see is the perfectly appointed flowers and the director of first impressions. You know you are in a special place and expect to be treated that way.  When you look at how the rest of the office is designed you now expect the best.  Memorable to say the least… remarkable when you consider it all started with a sign.  Want to make this happen?  Talk to VSG!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!