Tag Archives: Dogs

Some Assembly Was Required

Sometimes we are asked to do things not completely related to signs and completely related to helping just get something done.   Recently at Kaiser South they had something they needed done, no one available to do it so they asked us.

Kaiser needed Bollards installed and they didn’t have the manpower to get the job accomplished in the time frame required.  Bollards are objects (shown here) that protect pedestrians from passing vehicles and in a health care setting they assume an even greater role than simply protecting property.  Kaiser had another company place the internal structure in place and they purchased the actual piece to be installed shown here.  This is where the idea of “Some assembly Required” must have come from!

A Bollard is defined as something designed to divert traffic from an area or road and these fit the bill.  These weigh just over 600 pounds and a forklift, two people and a ton of patience was required.  Kaiser had the guide post placed in front of the entrance they wanted protected and once the was dry Jake and I did our part.

This was important to Kaiser for the simple reason they wanted to protect their patients from passing cars.  There are a lot of people who come and go every day and anytime you mix a large number of pedestrians and moving cars the potential for problems is there.  When you add the distraction of a cell phone with the driver of a car and a cell phone with a pedestrian the mix can turn deadly.

Kaiser made the completion of the task top priority and we were able to assemble this for them.  The final result was excellent and even though this wasn’t a sign these act as a visual reminder to beware.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Get Used To Ever Increasing Signage Confusion

We were recently asked about a growing trend causing hospitals, colleges and even cities severe issues.  Many of these issues have far reaching liabilities attached to them and when they say “we need signs” they mean in the next day or two.  The issue revolves around what are called “e-scooters.”

The “e-scooter” craze is an offspring from Lyft and UBER and they have cute names like Bird, MoBike and Jump.  These are electric scooters you can rent with your cell phone by the minute to get you from point to point.  Thus far there are few actual laws regulating these and many of those who use e-scooters have taken few laws to mean anything goes.  People are renting these scooters and riding on the street, sidewalk, shopping centers and even in traffic.  There is no training required and if you’re an adult you aren’t even required to wear a helmet… keep in mind many of these scooters can go as fast as 35 mph!

We’ve had calls from clients asking what signs we have to handle this and how soon we can create and install a sign.  Since each application is different and each set of rules unique we don’t have an off the shelf solution.  The rules are specific for a hospital, college, high school and an area where there are a lot of pedestrians who fear an almost silent machine coming up on them with minimal to no notice.  This reminds us of the time a few years back when we had less than a week to design, fabricate and install over 200 “No Smoking” signs in six business days.  Someone had a problem, needed a solution, called VSG… Handled!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Specific Specifics Matter

I saw this when I was helping a client in San Francisco.  While I’m not a huge fan of big cities I am a huge fan of San Francisco.  This sign is just one of the reasons why.  This sign is so specific it virtually eliminates guesswork and second guessing.

You can only smoke at the curb and if there is no curb you must be at least 15 feet from exits, entrances (sometimes these are the same so this eliminates arguments and alternative definitions) and you cannot smoke within 15 feet of operable windows and vents.  About the only thing this sign doesn’t explain is what an operable window is, how to identify a vent and what the penalty is if you get caught.  The clarity is amazing and from a sign makers point of view this is what we strive to create.

Contrast this with a “No Parking” sign randomly placed without any parameters.  How far away from this “No Parking” sign can I park?  Are there other restrictions I must observe?  Who came up with this “No Parking” rule, who is going to enforce the rule and what’s the penalty if I ignore the rule?  Most of these questions are easily answered in minimal space and giving answers to these questions might actually increase or decrease compliance.  If the penalty for parking is a $10 fine someone may not care on the other hand if the penalty is having your car towed it’s more likely to be obeyed.  Specifics matter!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Clearly Understood Or Intentionally Mis-Understood?

Imagine you are driving your Green automobile and you’re in desperate need of a parking spot.  Thank goodness you’re not handicapped and if you were you would have had a space 10 minutes ago.  You happen on this sign… “Reserved For Green Vehicles” and all of a sudden you remember your automobile is green.  Perfect!  Problem solved!

Even the most complete and clear sign can cause confusion in the wrong (or right) hands and this is a clear example.  The space is reserved for green vehicles and even though the sign maker and property owner meant something different it wasn’t made abundantly clear.  When Tesla decided to create charging stations they were very clear and made them Tesla Electric Vehicle Parking.  Zero confusion and from what I have been told almost 100% compliance from other drivers.

Sign confusion can be very expensive, time consuming and can be eliminated with effort.  The nice folks at Tesla could have easily created a sign saying Electric Vehicle Parking only and that would have included every other electric car driven and that wasn’t their goal.  Tesla went a step further and this is where the magic lies.  Having a sign that includes their logo makes it seem almost like Tesla owns the parking spots and parking there is a privilege.  If you’ve ever looked at where Tesla’s are parked and seen a row of them it certainly appears there is safety and some lack of confusion in numbers.  Wherever possible be as complete and specific as possible.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Vegetarian Corn Dog?

Webster’s dictionary defines “Vegetarian” as a person who does not eat meat : someone whose diet consists wholly of vegetables, fruits, grains, nuts, and sometimes eggs or dairy products.  Webster’s defines “Corn Dog” as a frankfurter dipped in cornmeal batter, fried, and served on a stick.  Webster’s defines Frankfurter” as a cured cooked sausage (as of beef or beef and pork) that may be skinless or stuffed in a casing.  Each of these disagree with one another and they do it on the same sign.

When you take a good Look at this sign it’s pretty easy to understand how confusion with signage happens.  It also explains why some signs bounce between out front office, you and our graphic designer.  How someone sees a sign is influenced by their point of view and how they read a particular sign.  I want to think this is where the idea of KISS came from.  KISS stands for Keep It Simple Sign person and we agree.

We will often see the final price of a sign overly influenced by redesign costs and much of this happens due to visual confusion and removing confusion is possibly the biggest reason we have signs.  I have seen signs that tell the reader No Stopping while telling you on the same sign to come to a complete stop.  The sign was professionally done and someone wasn’t paying attention!  We go out of our way to read your sign, determine how we can read your sign in a different manner and then and only then move on to creation.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Is Common Sense All That Common?

Common sense is getting less and less common so the existence of a sign warning you to keep your arms and hands away from an incoming train explains a lot.  One of the first things I know is this was an issue for someone who didn’t keep either their arms, hands or both away from an incoming train.  The follow up question is did the train hit someone and if so how hard?  Was there a lawsuit?  Can further injuries realistically be prevented?  Signs alerting you to potential hazards save injuries, lives and even embarrassment.  When someone is standing on a train platform the reality is a train will eventually arrive and in many cases this lowers your awareness even though the natural reaction would be heightened awareness.  Those who placed the sign know you are likely to be more concerned when the train will arrive and the hazard of the train may take a back seat.

There is a complex matrix of laws that surround the placement of signs including why they are placed where they are placed.  Imagine you have sight issues and rely on Braille to find your way around.  This includes the ability to find and enter the proper doorway.  Wouldn’t it be helpful to understand where the information on that door will be located every time you need to know?  It turns out there is and this is why our installers attend educational classes.  This education isn’t something you see and no degrees are granted.  If you have vision issues the world can be an intimidating place and having something located in a spot where you can commonly find it is life changing.  We think that’s just common sense!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Short, Sweet & To The Point!

I was walking to meet a client recently and saw this sign. By this point in time it’s pretty clear Google is tracking our every movement and this sign has gone one step better.  They are telling us where they want us to be and where we are once we arrive.  Let’s look a little deeper.

The location of any business is critical and this owner decided to make his location his business name. His name is “T&11” and his location is T & 11th.  So easy a gecko can figure it out.  Let’s move to what can be found inside.  You can rent videos and buy gifts and they’ve included drawings of each of these.  Since the sign itself limits what someone would expect to find they have the chance to deal with only buyers and not lookie lou’s.  Someone looking for products not on the sign are wasting everyone’s time.  The last and possibly most important piece of information on this sign is who they serve (The sign is in English) and who else they serve which is those people who speak and read the language between their business name and what they sell.  Pretty clear to anyone walking by.

I appreciate signs like this for their simplicity and how easily they communicate what they want you to know. The statements “come with me” or “follow me” are short, sweet and to the point and they tell you most of what you need to know.  Not all signs can be this short and this clear but I celebrate them when it’s possible.  Think “Enter”, “Exit”, “Open” & “Closed” for their simple communication.

We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

When Does Too Much Mean Not Enough?

toomuch

At times people try to do too much then instead of getting something great done they aren’t able to accomplish anything at all.  This beach sign attempts a lot and I suspect gets little done aside from confusion and even a little upset.

When time permits I love going to the beach and so does my family.  The reason and goal I have for going to the beach comes down to having as much fun as possible.  I will submit that most of us feel the same way about the beach… no one I know goes there to have a horrible time.  What happens when you finally get to the beach and you’re met with a sign telling you about the 12 to 14 things you can’t do, even though most don’t apply to you?   How would you react?  Signs convey meaning… even if they don’t apply 100% to you they still bring intent with them.

This sign tells you no alcohol, no diving, no motor vehicles, no boats, no fires, no glass and the list goes on and on.  Unless you learned to skill of shorthand or have a photographic memory there is little chance you will remember everything on this list and you may develop a stubborn streak and see how many you can violate on your way to having your definition of a good time.  I will admit they lost me when they showed a picture of someone on the beach wearing a suit and tie with the caption “No Vendors”… seriously… What beach vendor wears a tie?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Familiarity And Affinity

Frogs dogs

Whenever possible it’s smart to include images that people recognize and can relate to.  In these signs we have pictures of dogs, the word frog and the easily recognized blue and white wheelchair logo to identify an area the physically challenged can access.  The frog reference has the built in advantage of asking some people to see the word “Toad” and get the dual and cute meaning of towed.

Using images such as these are what we call a pattern interrupt and this can be wildly effective.  With the Frog sign you get people to ask themselves why a frog would need a parking area and that goes on to reference toads.  Great connection and it invites people to think outside of the box many of them live in.

The sign about using the ramp has a lot going on.  You are instructed how to get to the lower plaza, you are invited to have animals which are on leash, it’s clear you are not allowed to smoke (I will assume smoke anything even though that is not clear and it’s also not clear if you are allowed to vape) and they really don’t want you to feed the rats, squirrels or even the birds.  What images do you have that can be reasonable incorporated into your visual communication that will add readership and drive response?  Many national corporations find linking these images to be a serious game changer… Why not you?

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Heard Of The Lockeford Little Rascals? You Will…

Liberatorslittle rascals

Have you heard of the Lockeford Little Rascals?  How about the Lockeford Liberators?  Remember Roller Derby?  Casey Lara and Michelle Cioli saw a need to get kids and adults up and off the couch and invited the community to get active and get involved.

The reality is most communities and cities have sports like Soccer, Baseball, Softball, Football and other activities to keep the many of the kids moving… Lockeford not so much.  Ok, the reality is Lockeford has nothing of any of the sort to keep the kids active.  These 2 coaches went a step further.  Looking at communities who have these other sports it seemed the kids were active and the parents were left to drive them around and watch.  Casey and Michelle wanted more.

By forming both an adult and youth league the parents and the children are involved and they share what each other is doing.  The league game competes with teams from San Luis Obispo to Chico and places in between.  There are currently 10 adults and 16 at the youth level involved and they encourage fun AND healthy competition.  Because of the diversity of the leagues and the lack of business sponsors they were having an issue generating what they needed to run this group so coaches, parents and fans reached out to whoever they thought might help out.

When they called us at Visual Solution Group and told us about the concept we knew we had to help.  So did Capri’s, The Wood Shaper and others who were not stepping up to potentially get business but were sponsoring to make a difference.  After talking to the coaches and a couple of the players in appears we are doing just that!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!