Tag Archives: Floor

A Distinction Without A Difference

garbage sign

I have to say I needed to take a step back when I saw this sign for the first time.  I will also tell you I have been around long enough that I remember the term “One man’s garbage is another man’s treasure” and I am still at a loss what the intent of this sign is.  This is not a sign Visual Solution Group created for anyone.

Garbage is defined as “wasted or spoiled food and other refuse as from a kitchen or household” and Trash is defined as “discarded matter… Refuse”.  After looking up these definitions we are lead back to the starting point of asking what the difference is!  A great follow up question is how often will someone have a thesaurus with them and will take the time to look these words up?

Someone needed to stop and read this sign for content and meaning before it was created and installed.  What did they intend to define as garbage and what is considered as trash in their world?  There is little doubt the person who wanted the sign had a clear idea of what they wanted to convey and in our opinion they fell short.  What means one thing to you might mean something completely different to me and that is before we start to climb the language barrier mountain.

What did the customer who wanted this sign want to convey?  They had a definition of both garbage and trash that likely disagreed with one another.  This is an area where their point did not come across clearly!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Stolen Letters

stolenletters

My daughter likes to cook. I like to eat. The other reality is I like to eat many of the things my doctor tells me I shouldn’t like to eat.  This is a great relationship on many levels with the exception of my doctors!

I recently asked my daughter to make me a cake and she was more than happy to do so.  I was extremely disappointed when I arrived home I found no cake… It turns out I really wanted cake.  When I asked why she explained we had no eggs and thus no cake.  I wanted her to improvise and go another route.  She was able to find an egg like product in the ice box and used that.  The result was not a good one.  The best description I have for this result is at best incomplete.

This sign was completed with an egg like product.  The best grade I can give it is an incomplete although the person who figured out which letters to substitute gets an “A” for effort. A better solution for this could be an electronic digital sign.  No one loses the letters and you can change the display on a week to week or even hour to hour basis.  The cost is very reasonable and at the end of the day the lack of finger pointing in regards to who lost the letters could be worth the investment all by itself.  Give us a call.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Another Way We Serve The Community We Live In

Doris & Desiree

My bride Desiree and I along with about 600 of our closest friends recently attended and co-sponored the Sacramento Pacific Asian Chamber Of Commerce 25th Anniversary event at the Hyatt Regency.  This was a chance to get together as a community and celebrate the economic impact we have on the region we live in and support.

The event also took time to honor the Matsui Family and what they have done for our region over the past 25 years.  After Representative Bob Matsui unexpectedly passed away his wife Doris picked up where he left off and she did so without missing a beat.  Representative Matsui (pictured here with my beautiful wife Desiree) spoke about what Sacramento means to her family and even took the time to recognize some of the many dignitaries in the audience.  Mayor Steinberg introduced Representative Matsui because he has worked side-by-side with her family with both State Government and Sacramento City.

Visual Solution Group was a sponsor of the event and this came about from much of the work we have done with the Sac Asian Chamber.  We have worked with this chamber for the last decade and have been honored in the past as the “Business Of The Year” and as a Chamber Ambassador.  I have seen businesses grow and as a result job growth due to the effort of the Chamber and its members.  Whenever we get the chance to help the Chamber out we know it means another job is going to be created and more people prosper as a result.  Here’s to another 25 years!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!eventsign

Some Habits Hurt More Than Others

Habit

It seems like my life’s work boils down to communication and I have to take the next step and make certain the communication I create will impact a different part of the brain and elicit a different and unique response.  I make this happen in a variety of ways with a variety of images.

The image in this sign was found in Hawaii when I was on vacation with my family.  I’ve had the conversation with my daughters about the dangers of smoking and now vaping and here is a shore bird not making a sound and doing an admirable job of saying the same thing.  Simply remarkable.

The brain has many ways of interpreting things and one of my jobs and a reason I use the graphics people I use is to reach as many of those ways and possible to convey the message.  Don’t smoke is a worthwhile message and don’t make your habit my habit has multiple messages that need to be said.  The goose has a discarded cigarette in its mouth.  This has the message don’t smoke and don’t litter in the same place.  You may see one message or both and you will see something.  Signs like this interrupt the thought process by making you stop and think.

The additional reality is if we make the reader stop and think too long the effect is not only diminished but may be lost altogether.  Leaving some area for interpretation in some signs is a critical step and one that is often overlooked.  Don’t Smoke and Don’t Litter are valuable messages!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

We Remove Issues Daily

issues sign

I am blessed and honored to help so many people do the things they have to do and many of those things help people when they feel the most vulnerable.

Imagine you’ve been told you have cancer and have to go to your first Chemotherapy appointment.  You are stressed, confused, you feel victimized and the last thing you need are directions that are difficult to follow.  I was recently asked to help an engineer out with signage that was unclear and very difficult to follow and comprehend.  The other factor was the sign needed to be a bilingual sign.  I worked with my team and in less than 48 hours had a solution making everyone happy.  We helped eliminate the issues he needed eliminated.

When I show up at a customer’s place of business (retail location, school, hospital or non-profit) my eyes and ears open up.  The biggest question I ask is how can I be of the most help possible and take as much off of someone else’s plate as I can.  Often times it comes down to things I can fix without approval and without compensation.  One of my installers recently repaired a fire exit sign which had fallen off of a wall.  Even though VSG had nothing to do with the installation we knew this could cause a problem or even a liability issue.  We had the time so we repaired the sign.  When my installer told the building engineer what he’d done he learned that was on his list to be repaired.  Issue solved!

Our job is to help you do your job.  We are all in this together and every issue we solve Is an issue you don’t need to deal with.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Life Is Lived In 3 Dimensions… Your Signs Can Be The Same Way!

farrells sign

Is Today the day to take your company name or logo 3D with dimensional lettering?  More and more companies, hospitals and colleges are saying yes it is.  The reasons and benefits are clear and where every sign doesn’t need to be a dimensional letter it’s clear some should be.

Dimensional lettering is found almost everywhere and while the impact is clear you may not even know what these are.  What they are is an extremely popular way to advertise and promote what you need promoted.  These letters are constructed from aluminum, acrylic, laminated acrylic, steel, foam, laminated foam and even formed plastic. Durability varies depending on material but metal lasts the longest along with costing more and aluminum letters are a more cost-effective material and worth considering if you want the metal look without the higher price.

The use of these letter takes most people back to a simpler time and the best example I have with the most relevancy is Farrell’s Ice Cream.  The signage they used could be placed almost anywhere and was ideal for their company’s name and as a result it also enhanced and cemented in the mind of their customer their logo. Above and beyond the value of the logo this type of signage can be perfect for giving directions and overall way finding signage and can be used both indoors and out.

There are lots of options so choosing which direction to go might be one of the biggest questions you have.  I can answer that!  I can show you the impact the signage will have and why spending the additional money is at time the best investment possible for your sign dollar.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Use 6 Signs When You Can Use 1?

multisigns

Here is a group of signs we happened upon on a beach and I needed to share this with anyone and everyone who was willing to stop and look.  We all know how distracted people are these days and there is no reason to think things are going to get better any time soon.  Cell phones have social media, text message ability, the internet, Amazon Prime and some phones can even send and receive calls I am told.

These signs on this beach take distraction to a whole new level.  Imagine you are with your family as I was and you see a bright, inviting and sandy beach in the back ground.  Further imagine it’s a warm day and it appears you are going to have the beach almost to yourselves.  Pretty picture so far!  You park the car and get ready for the short hike to a gorgeous day and you are confronted with not one but six signs telling you about every possible peril that lies ahead.  Imagine further that each sign speaks of a different danger and each is for real and has meaning and value!

Why did someone go out of their way to create confusion and place signage in such a manner as this?  We all know it’s hard enough to get humans to read and comprehend a single sign and here someone went the path of 6 signs to communicate with beachgoers.  It’s evident that missing one warning could cause serious injury or even death and whoever did the sign went that way anyway.  What is the person making the signs used only a signle sign, highlighted the dangers and then took the final and possibly most important step of telling you who to call if you have a problem.  In my estimation this is what a pro would do and I know because I am that pro!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Stop” Me If You’ve Heard This One…

Shuttle Stop

If you’ve ever wondered why I take the time to wander around the hallways of a business, school or medical facility this is what the lawyers call an “on point” example. By “on point” they mean what everyone should be talking about.  The sad reality is I see this more often than most would imagine.  I was challenged by this statement recently and this was my response.

I was challenged by a manager (not going to reveal who) who thought I was over emphasizing the issue so we made a professionals bet of lunch as to who was right. The bet was we could go to a place I had never been and find more than one sign that appeared like this.  I had to find more than one and they were the final decision maker.

The person I bet with was right and they still had to buy lunch. They became tired of looking at out of date signs, weathered signs, incomplete signs, broken signs, incorrect signs and signs that reflected poorly on the place we visited.  They took the next step to help me talk to the director of the place I was and they are now a customer.  I won lunch (I tried to buy) and have a new customer.  I call that “Winner, Winner, Chicken Dinner!”

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Reminding, Entertaining Or Both?

Tipsy

I keep an eye out for creativity in the business world and some folks surprise me with what they come up with. When I saw this sign I wasn’t completely taken aback until I saw what folks were actually leaving in this tip jar.  Once I made a more critical observation my point of view changed in a hurry.

This was in the Honolulu airport wine store where they only offer to go items and my observation was this sign was a message/market match. Some folks drink wine for the sole purpose of feeling a “Little Tipsy” and that resonated with the patrons of this shop.  In fact I stopped and watched what was going on for about 10 minutes or so and my takeaway was huge.

In this shop every single transaction I saw was with either a credit card or a debit card and they were busier than I ever considered they could or would be. In about 6 of 10 cases the person buying would look at the sign and smile and then reach in to their pocket and tip between $1 and $5 before leaving.  Since everyone paid with a credit or debit card there was no way I could tell if the others were “Feeling Tipsy” but the odds are they were.  The tip jar being there told the customers that tipping is not only acceptable but others are doing it at the point of purchase.  Since others were doing it they were in the norm for following along with the majority.  This is a great way to communicate what others are doing and a subtle way to get people to join in.

How can this add to your place of business and I’m not talking about getting tips. What about customer compliance of just engagement?  If you write it they may join!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Can A Sign Be Part Of Your Office Décor?

I was watching a re-run of a 1980’s show called L.A. Law recently and right there in front of me was a timelessly classic example of a sign created to be part of an office décor. While I cannot verify it I would go so far as to say the sign was created to engender the feeling that you are in a safe place and the people here take care of things like no one else can.

You may not even know you have that feeling you do. Remember the first time you saw the Disneyland sign when you were a child?  For most adults that memory will never be erased and most adults have the same feeling today.  The feeling today will cost us a lot more money but people happily spend that money in order to get the associated feeling.  The sign is where it starts and the park is where it happens.

When you first see the sign in the L.A. Law office the next thing you see is the perfectly appointed flowers and the director of first impressions. You know you are in a special place and expect to be treated that way.  When you look at how the rest of the office is designed you now expect the best.  Memorable to say the least… remarkable when you consider it all started with a sign.  Want to make this happen?  Talk to VSG!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!