Tag Archives: Installation

Some Habits Hurt More Than Others

Habit

It seems like my life’s work boils down to communication and I have to take the next step and make certain the communication I create will impact a different part of the brain and elicit a different and unique response.  I make this happen in a variety of ways with a variety of images.

The image in this sign was found in Hawaii when I was on vacation with my family.  I’ve had the conversation with my daughters about the dangers of smoking and now vaping and here is a shore bird not making a sound and doing an admirable job of saying the same thing.  Simply remarkable.

The brain has many ways of interpreting things and one of my jobs and a reason I use the graphics people I use is to reach as many of those ways and possible to convey the message.  Don’t smoke is a worthwhile message and don’t make your habit my habit has multiple messages that need to be said.  The goose has a discarded cigarette in its mouth.  This has the message don’t smoke and don’t litter in the same place.  You may see one message or both and you will see something.  Signs like this interrupt the thought process by making you stop and think.

The additional reality is if we make the reader stop and think too long the effect is not only diminished but may be lost altogether.  Leaving some area for interpretation in some signs is a critical step and one that is often overlooked.  Don’t Smoke and Don’t Litter are valuable messages!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Modern Day Solution With Worn Out Display…

Bitcoin

I saw this sign on a business in Nevada City over the weekend and someone I was with didn’t have a clue what a “Bitcoin” actually is. I explained what I knew by telling them it’s a “Cryptocurrency” and a lot has been written about it in the news. All I know is the Bitcoin has had a huge increase in value and most people think it’s in a “bubble.”  The idea is both new and somewhat controversial.

With the advent of Bitcoin and other new currencies I would never expect to see worn out signage telling me they accept this in of all places Nevada City in a gift shop but they did! Accepting one of these new currencies tells me you are on the leading edge of technology and once I see the sign I have a different point of view.  What they choose to tell me is their reality doesn’t match my reality and it’s my reality I care about.

This happens all the time. I recently saw a client at a trade show who was using poorly printed hand-outs in an attempt to lure new customers to use their business.  They spent very little time viewing these and instead relied on what they had to say.  The hand-outs are what’s taken home and viewed at a later date.  I helped them my updating the piece with a little design work and some small enhancements and had them printed and the result was astonishing.  Oh, by the way… The product I created cost less than printing them out of their own.  I can explain this in person if you have something I can help with.

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Visual Solution Group Prefers To Complete A Job

We were called back to a customer’s business recently to answer questions about how to complete an incomplete job. The question seemed odd because VSG was only contracted to build and deliver the actual signs.  Once we returned and met with the Engineer the issue became clear.

A short history of this job showed VSG was hired to build gender neutral bathroom signs and directory signs for a small medical complex and deliver them by a specific date. This was done according to the agreement and we even have a picture of where they were placed upon delivery.  So far so good!  The Engineer called up confused about why they were left where they were and what our plan was.

After checking our records and talking with the person who ordered the signs it was determined they wanted their own staff to install the signs as opposed to having VSG do the installation. We had done everything expected of us and it was the client who didn’t take the next step.  After a short meeting the awesome VSG installers retrieved the signs and completed the installation.  Of course, when they were done they took another picture of the completed work and the client was thrilled.

Our installation team prefers to install the signs we build for the sake of both continuity and completion. Taking the burden off the shoulders of our client is why we’re here and it’s what we’re best at.  When we take the project from start to finish our name is on every aspect of what we’ve done.  We took the order, got the signs built right and they are installed in compliance with the local laws.  Got a problem… Call me and I handle it. In the words of the leader of the A-Team “I love it when a plan comes together!”

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!