About the last thing I want to do is explain to the people in really tall buildings they are making a mistake but I find myself doing just that more and more often. This time I will confine what I have to say to the executives at the International House Of Pancakes… Formerly IHOP.
There has been much written recently about a name change from IHOP to IHOB. I cannot imagine the millions of dollars spent on branding the name IHOP and it’s even more difficult to estimate the number of people who associate the IHOP name with breakfast. Like many of us I was moderately surprised to wake up and find out the House of Pancakes had become the House of Burgers.
The switch in the sign isn’t really all that noticeable and yet the change in focus is. I wonder if they have given up on pancakes and have decided to shift their focus to burgers. Big companies do this with the best of intentions and often the worst in results. In the corporate world dramatic change is seldom positive. Many of us remember the new Coke and the debacle that caused their company.
Whenever we are asked to make a dramatic change we carefully weigh both the consequences and desired impact. Not for a minute do I think the impact was a move away from pancakes and article after article I have read suggests just that result. We named our company Visual Solution Group and to be honest I don’t see this change as a desired solution. I would love to hear your opinion. Please e-mail me at firstname.lastname@example.org and tell me what you think.
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