Webster’s dictionary defines “Vegetarian” as a person who does not eat meat : someone whose diet consists wholly of vegetables, fruits, grains, nuts, and sometimes eggs or dairy products. Webster’s defines “Corn Dog” as a frankfurter dipped in cornmeal batter, fried, and served on a stick. Webster’s defines Frankfurter” as a cured cooked sausage (as of beef or beef and pork) that may be skinless or stuffed in a casing. Each of these disagree with one another and they do it on the same sign.
When you take a good Look at this sign it’s pretty easy to understand how confusion with signage happens. It also explains why some signs bounce between out front office, you and our graphic designer. How someone sees a sign is influenced by their point of view and how they read a particular sign. I want to think this is where the idea of KISS came from. KISS stands for Keep It Simple Sign person and we agree.
We will often see the final price of a sign overly influenced by redesign costs and much of this happens due to visual confusion and removing confusion is possibly the biggest reason we have signs. I have seen signs that tell the reader No Stopping while telling you on the same sign to come to a complete stop. The sign was professionally done and someone wasn’t paying attention! We go out of our way to read your sign, determine how we can read your sign in a different manner and then and only then move on to creation.
We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!