Tag Archives: Patient signs

Some Assembly Was Required

Sometimes we are asked to do things not completely related to signs and completely related to helping just get something done.   Recently at Kaiser South they had something they needed done, no one available to do it so they asked us.

Kaiser needed Bollards installed and they didn’t have the manpower to get the job accomplished in the time frame required.  Bollards are objects (shown here) that protect pedestrians from passing vehicles and in a health care setting they assume an even greater role than simply protecting property.  Kaiser had another company place the internal structure in place and they purchased the actual piece to be installed shown here.  This is where the idea of “Some assembly Required” must have come from!

A Bollard is defined as something designed to divert traffic from an area or road and these fit the bill.  These weigh just over 600 pounds and a forklift, two people and a ton of patience was required.  Kaiser had the guide post placed in front of the entrance they wanted protected and once the was dry Jake and I did our part.

This was important to Kaiser for the simple reason they wanted to protect their patients from passing cars.  There are a lot of people who come and go every day and anytime you mix a large number of pedestrians and moving cars the potential for problems is there.  When you add the distraction of a cell phone with the driver of a car and a cell phone with a pedestrian the mix can turn deadly.

Kaiser made the completion of the task top priority and we were able to assemble this for them.  The final result was excellent and even though this wasn’t a sign these act as a visual reminder to beware.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

In Elk Grove “Herd Is The Word”

At Visual Solutions Group we love sharing things that give back to the community and have the side benefit of making where we live seem just a little more community oriented.  We recently installed this banner on the building front of the Law Office ofGuenard & Bozarth.   This is the oldest personal injury law firm in Elk Grove and they are huge supporters of the students of Elk Grove.

Student athletes have told the attorneys there how much they appreciate the support of fans and the sponsors of their efforts.  This business and many others also pay for banners on the sidelines during games with the proceeds going to the Quarterback Club and eventually flowing through to the students.  Some of this money helps to pay for the cost of uniforms and many of the required items the players need.

The attorneys from this law firm and many of the business owners with sideline banners played sports in high school and college and they know what being involved with sports has meant throughout their academic and business pursuits.  The coaches make certain their athletes understand the contribution signs like this make and have the students acknowledge those efforts.  This helps to teach appreciation and the idea of paying it forward.  No one in this office has a student attending Elk Grove and they have the sign and banner simply because it’s the right thing to do for the students and the community.  It’s an honor every time we install a new banner.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Where Are We Eating Tonight?

About the last thing I want to do is explain to the people in really tall buildings they are making a mistake but I find myself doing just that more and more often.  This time I will confine what I have to say to the executives at the International House Of Pancakes… Formerly IHOP.

There has been much written recently about a name change from IHOP to IHOB.  I cannot imagine the millions of dollars spent on branding the name IHOP and it’s even more difficult to estimate the number of people who associate the IHOP name with breakfast.   Like many of us I was moderately surprised to wake up and find out the House of Pancakes had become the House of Burgers.

The switch in the sign isn’t really all that noticeable and yet the change in focus is.  I wonder if they have given up on pancakes and have decided to shift their focus to burgers.  Big companies do this with the best of intentions and often the worst in results.  In the corporate world dramatic change is seldom positive.  Many of us remember the new Coke and the debacle that caused their company.

Whenever we are asked to make a dramatic change we carefully weigh both the consequences and desired impact.  Not for a minute do I think the impact was a move away from pancakes and article after article I have read suggests just that result.  We named our company Visual Solution Group and to be honest I don’t see this change as a desired solution.  I would love to hear your opinion.  Please e-mail me at mike@visualsolutiongroup.com and tell me what you think.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

IHOB

Not Having “PMS” Was Causing Issues

PMS

Before anyone goes off on a tangent we need to be on the same page.  It’s true that not having PMS was causing issues so we got it.  The Pantone Matching System (PMS”) allowed us to give every color you have an exact number and with this number everything matches like it should.

Have you ever wondered how fire trucks all the same uniform color of red from one end of the country to the other?  The PMS system allows agencies nationwide to coordinate and get a definition of what a particular red actually looks like in the visible light spectrum.  Did you know there are 285 different and discernible colors of red the naked eye can differentiate?   Without a system how would you ever get an exact match?
With more and more companies taking on a nation or international branding the color we use matters more than ever.  Having all of your signs match shows at minimum an attention to detail and in the long run supports and protects the branding your company is spending money positioning.  The Pantone Matching system consists of several different guides and each lists different colors.  The Formula Guide, for example, consists of 1,677 solid colors and gives printing formulas for various types of paper stock.  The CMYK Guide for print processes has 2,868 colors that can be created using a four-color print process. Additional guides are available for the apparel, home furnishing, interior design and plastics industries.  If you have ever wondered how Disneyland, Visual Solution Group or Apple computers always have the same colors wonder no more.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

How Can A Sign Be Part Of Your Office Décor?

I was watching a re-run of a 1980’s show called L.A. Law recently and right there in front of me was a timelessly classic example of a sign created to be part of an office décor. While I cannot verify it I would go so far as to say the sign was created to engender the feeling that you are in a safe place and the people here take care of things like no one else can.

You may not even know you have that feeling you do. Remember the first time you saw the Disneyland sign when you were a child?  For most adults that memory will never be erased and most adults have the same feeling today.  The feeling today will cost us a lot more money but people happily spend that money in order to get the associated feeling.  The sign is where it starts and the park is where it happens.

When you first see the sign in the L.A. Law office the next thing you see is the perfectly appointed flowers and the director of first impressions. You know you are in a special place and expect to be treated that way.  When you look at how the rest of the office is designed you now expect the best.  Memorable to say the least… remarkable when you consider it all started with a sign.  Want to make this happen?  Talk to VSG!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Parking Pain Due To Confusing Signs?

There is a specific block long area in San Francisco where more than 4,000 parking tickets we’re issued last year. Think about 4,000 parking tickets in a single block and many of those are being fought in court.  Imagine the drain on resources and the impact on trying to budget people’s time to show up in court.  Expensive?  You bet!

This is actually happening in the South of Market area (SOMA) and the bottom line reason is confusing signage. Parking is already a nightmare in San Francisco so you have to wonder if you find parking in this area are you lucky or unlucky?  Might be hard to tell.  The reason for all the confusion and the people disputing their ticket is signs in direct conflict with one another and other signs which are missing.

Another aspect of the problem is the parking rules change after 5pm and when the Giants are in town and when baseball is not being played. The issue has become so bad that a few companies are sending 2 staff people to make deliveries and while one delivers the other stays with the delivery truck to make sure they don’t get cited.  This drives up costs for consumers because you have to pay for either the ticket or the additional staff person and those costs get passed along to the rest of us.  Solution? Have VSG handle an issue like this and while we’re installing a sign we make sure the signs already there aren’t in conflict with one another and that the required signage is in place!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

What Happened WhenVSG Was Consulted On How To Save Money & Resources

I was sitting in my office the other day when a Chief Architect called me and asked for an opinion. The tables were turned because most of the time people call Cheif Architects asking for an opinion or a Chief Architect will set what everyone else’s opinion will be.  Needless to say… I took the call!

The reason for the call came down to the number of sign upgrades they were mandated to complete and he wanted to know how I could help lower the cost for what I do. It might surprise you but I was more than willing to participate in something that could potentially cost me money.  I am all about customer need.  The idea the architect had was to reuse or some might call it repurpose existing signs and create new ones.  The idea had merit so I went to work.  I did some research on what signs we wanted to look at, the cost of removal and then re-install and the lag time of being without a sign.

The architect was looking at it from a pure cost point of view and I saw the actual monetary cost along with being able to recycle and reuse what was already in place. Because of the labor costs associated with removal and re-install, safety of the workers involved and insurance costs we weren’t able to make an impact right now.  It has got me thinking how we can lower the cost and reuse product in the future and there may be an opportunity there in the long run.  I love when I have the chance to do anything like this.

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!