Tag Archives: Patient signs

Not Having “PMS” Was Causing Issues

PMS

Before anyone goes off on a tangent we need to be on the same page.  It’s true that not having PMS was causing issues so we got it.  The Pantone Matching System (PMS”) allowed us to give every color you have an exact number and with this number everything matches like it should.

Have you ever wondered how fire trucks all the same uniform color of red from one end of the country to the other?  The PMS system allows agencies nationwide to coordinate and get a definition of what a particular red actually looks like in the visible light spectrum.  Did you know there are 285 different and discernible colors of red the naked eye can differentiate?   Without a system how would you ever get an exact match?
With more and more companies taking on a nation or international branding the color we use matters more than ever.  Having all of your signs match shows at minimum an attention to detail and in the long run supports and protects the branding your company is spending money positioning.  The Pantone Matching system consists of several different guides and each lists different colors.  The Formula Guide, for example, consists of 1,677 solid colors and gives printing formulas for various types of paper stock.  The CMYK Guide for print processes has 2,868 colors that can be created using a four-color print process. Additional guides are available for the apparel, home furnishing, interior design and plastics industries.  If you have ever wondered how Disneyland, Visual Solution Group or Apple computers always have the same colors wonder no more.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

How Can A Sign Be Part Of Your Office Décor?

I was watching a re-run of a 1980’s show called L.A. Law recently and right there in front of me was a timelessly classic example of a sign created to be part of an office décor. While I cannot verify it I would go so far as to say the sign was created to engender the feeling that you are in a safe place and the people here take care of things like no one else can.

You may not even know you have that feeling you do. Remember the first time you saw the Disneyland sign when you were a child?  For most adults that memory will never be erased and most adults have the same feeling today.  The feeling today will cost us a lot more money but people happily spend that money in order to get the associated feeling.  The sign is where it starts and the park is where it happens.

When you first see the sign in the L.A. Law office the next thing you see is the perfectly appointed flowers and the director of first impressions. You know you are in a special place and expect to be treated that way.  When you look at how the rest of the office is designed you now expect the best.  Memorable to say the least… remarkable when you consider it all started with a sign.  Want to make this happen?  Talk to VSG!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Parking Pain Due To Confusing Signs?

There is a specific block long area in San Francisco where more than 4,000 parking tickets we’re issued last year. Think about 4,000 parking tickets in a single block and many of those are being fought in court.  Imagine the drain on resources and the impact on trying to budget people’s time to show up in court.  Expensive?  You bet!

This is actually happening in the South of Market area (SOMA) and the bottom line reason is confusing signage. Parking is already a nightmare in San Francisco so you have to wonder if you find parking in this area are you lucky or unlucky?  Might be hard to tell.  The reason for all the confusion and the people disputing their ticket is signs in direct conflict with one another and other signs which are missing.

Another aspect of the problem is the parking rules change after 5pm and when the Giants are in town and when baseball is not being played. The issue has become so bad that a few companies are sending 2 staff people to make deliveries and while one delivers the other stays with the delivery truck to make sure they don’t get cited.  This drives up costs for consumers because you have to pay for either the ticket or the additional staff person and those costs get passed along to the rest of us.  Solution? Have VSG handle an issue like this and while we’re installing a sign we make sure the signs already there aren’t in conflict with one another and that the required signage is in place!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

What Happened WhenVSG Was Consulted On How To Save Money & Resources

I was sitting in my office the other day when a Chief Architect called me and asked for an opinion. The tables were turned because most of the time people call Cheif Architects asking for an opinion or a Chief Architect will set what everyone else’s opinion will be.  Needless to say… I took the call!

The reason for the call came down to the number of sign upgrades they were mandated to complete and he wanted to know how I could help lower the cost for what I do. It might surprise you but I was more than willing to participate in something that could potentially cost me money.  I am all about customer need.  The idea the architect had was to reuse or some might call it repurpose existing signs and create new ones.  The idea had merit so I went to work.  I did some research on what signs we wanted to look at, the cost of removal and then re-install and the lag time of being without a sign.

The architect was looking at it from a pure cost point of view and I saw the actual monetary cost along with being able to recycle and reuse what was already in place. Because of the labor costs associated with removal and re-install, safety of the workers involved and insurance costs we weren’t able to make an impact right now.  It has got me thinking how we can lower the cost and reuse product in the future and there may be an opportunity there in the long run.  I love when I have the chance to do anything like this.

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!