Have you ever been driving down the road and you knew you wanted something and weren’t sure what that something was? I think we’ve all been there and in California you might see an In-N-Out sign or even a set of Golden Arches. Either of these signs tell you what’s ahead and you likely know what you can expect to find. In-N-Out opted to use words to convey what you will find and McDonalds used an image they have branded. Both are solid options.
Here we have the Burger Lounge and the option they used. The image shows an ice cold beverage spilling over in corner with a great looking burger and fries. They use the word lounge and this infers they might have adult beverages and the backdrop suggests down home food in a quaint setting. They included the web site to allow you to learn more if you choose. About the only shortcoming is the lack of an area code on the telephone number and possibly hours of operation. This is an example of a great visual communication in our opinion.
There is a space in the brain that organizes images and sounds and we keep that in mind when we design signs. If someone tells you to imagine what a school bus looks like most people think big yellow vehicle with kids in it on their way to or from school. When someone tells me Burger Lounge on a frosty mug with something spilling over I think delicious and prepare to eat! There is a lot of inherent science going on here we should all be using!
We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!