Tag Archives: Roundabout

Who Is “That Guy?”

We talk about us, them, those people and in this case we talk about “that guy.”  Who is “that guy” and why does he sometimes have a shorter life span than “other guys?”  Let’s explore that is some detail.

I personally snapped this picture from a sign I saw near Cambria.  My beautiful bride and I took a short trip to visit San Simeon to see Hearst Castle and Cambria and we happened on this sign near a large group of seals.  Seals are massive animals who appear to be docile to the uninformed.  The locals understand the sometimes aggressive nature of these animals and even after they explain what they have seen there are some people who discount what they hear.

This warning picture shows the result when someone hears the warning and then ignores the warning.  Experience tells me the initial sign used to discourage people interacting with seals was the written word.  Anyone who deals with the public understands the written word will suffice for most people and others needs additional interaction.  This sign goes the extra mile in my opinion and tells the viewer to “not feed or touch the animals” and further states it’s “harmful and illegal.”  The sign then speaks to the small percentage who were not reached with the initial signage by showing legs and a fishing pole underneath a massive animal.  While the sign is quite graphic it gets the job done and might even save the life of “that guy!”

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Signs That Lighten The Mood

More and more intersections feature signs designed to elicit the specific behavior of getting drivers to slow down and pay attention.  Sometimes they want you to slow down due to way too many collisions and other times they want you to slow down because someone died there.  Either way the creator of the sign wants your attention for what they consider to be a good reason.

In this blog I’m going to concentrate on a single place where multiple accidents have happened and where a little extra caution might be of value.  I frequently use the term “Mother Nature is undefeated”.  I told this to a friend recently after his home was damaged by a storm.  No one was hurt but it was obvious who was in charge.  Here I’ve attached a picture where someone near a wall is keeping track of walls won/loss record as it relates to cars.   So far… Undefeated!

This is kind of a fun way to get you to slow down and pay closer attention.  In reality the wall doesn’t care if you hit it reminding you avoid doing so goes a long way!  The record of this particular wall is better than it states.  In the nine years this planter has been in place it’s been hit over and over.  The City has documented 23 repairs and damage levels have ranged from $461 to $2.626 for a total of at least $25,745.  The first crash happened during the initial construction process and most repairs are listed as happening for unknown reasons.  The biggest takeaway from signs of this type are slow down, pay closer attention and live longer!    

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Using Humor To Engage And Inform

Most signs are created for a specific intent and convey a specific message.  This is the nature and goal of signs.  Signs exist to communicate visually in much the same way as someone would use sign language to communicate with a person who doesn’t have the gift of hearing.  This is a sign we saw recently and the creator went in a different direction.  While the direction they chose has a limited range it worked here and I wanted to share.

Few people like being solicited and I’m included in that group.  This sign enters the conversation the person who is being solicited might have going on in their head.  We don’t have enough money to buy what you are selling.  We are voting and have decided who to vote for.  We have a religious faith so we are all set for the here-after.  If, on the other hand you are selling thin mints we want to talk to you.  Other than that please go away!

This would get the attention of most people and if nothing else it gives us a reason to smile.  Humor tends to cross all boundaries and many consider humor, in it’s most basic form to be a universal language.  This sign spells out no soliciting in a fun way without being overly mean or confrontational.  I love its simplicity and when was the last time humans didn’t want to have at least a little fun?  Now, about those Thin Mints…

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Not Just Another Pretty Face!

The Visual Solution Team wants to introduce you to Jake Burns.  Maybe you’ve already met Jake but for those who haven’t Jake is the #2 guy here at Visual Solutions and people seem to love what he’s doing.  We all know that #2 ties harder and that’s certainly the case here.  You’ve likely seen him installing signs and determining who everyone and how he can best help people out.  Here’s a little more about what makes him tick.

Here are a few facts about Jake we think are important for you to know.  He is most proud of his family which consists of his bride and 2 beautiful children.  Jake was born and raised in Rocklin and he loves this area of the country.  Jake moved away for a few years to help a business in Oregon for a while and his ties to the area compelled him to return home.

Jake loves working in the different medical and educational facilities.  He knew about many of the places he visits today and has run into people he hasn’t seen in many years.  He says that it just makes his day when he gets reacquainted with a childhood friend.  It’s even better in his world when he gets to help one of these friends out and solve a problem.  Jake has assimilated with the Visual Solution Group philosophy quite well.  Michael interviewed Jake and told him whatever the partner we are working with needs we can figure out and get it done.  Jake has installed Speedbump’s and even installed Bollards (parking lot barrier poles.)

Jake will be taking care of sales, installation and other things you need to have completed.  Jake loves to serve and we know how easy it is to rely on him.  He can be reached directly at 503-437-4810 or via e-mail at jake@visualsolutiongroup.com

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Some Assembly Was Required

Sometimes we are asked to do things not completely related to signs and completely related to helping just get something done.   Recently at Kaiser South they had something they needed done, no one available to do it so they asked us.

Kaiser needed Bollards installed and they didn’t have the manpower to get the job accomplished in the time frame required.  Bollards are objects (shown here) that protect pedestrians from passing vehicles and in a health care setting they assume an even greater role than simply protecting property.  Kaiser had another company place the internal structure in place and they purchased the actual piece to be installed shown here.  This is where the idea of “Some assembly Required” must have come from!

A Bollard is defined as something designed to divert traffic from an area or road and these fit the bill.  These weigh just over 600 pounds and a forklift, two people and a ton of patience was required.  Kaiser had the guide post placed in front of the entrance they wanted protected and once the was dry Jake and I did our part.

This was important to Kaiser for the simple reason they wanted to protect their patients from passing cars.  There are a lot of people who come and go every day and anytime you mix a large number of pedestrians and moving cars the potential for problems is there.  When you add the distraction of a cell phone with the driver of a car and a cell phone with a pedestrian the mix can turn deadly.

Kaiser made the completion of the task top priority and we were able to assemble this for them.  The final result was excellent and even though this wasn’t a sign these act as a visual reminder to beware.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Specific Specifics Matter

I saw this when I was helping a client in San Francisco.  While I’m not a huge fan of big cities I am a huge fan of San Francisco.  This sign is just one of the reasons why.  This sign is so specific it virtually eliminates guesswork and second guessing.

You can only smoke at the curb and if there is no curb you must be at least 15 feet from exits, entrances (sometimes these are the same so this eliminates arguments and alternative definitions) and you cannot smoke within 15 feet of operable windows and vents.  About the only thing this sign doesn’t explain is what an operable window is, how to identify a vent and what the penalty is if you get caught.  The clarity is amazing and from a sign makers point of view this is what we strive to create.

Contrast this with a “No Parking” sign randomly placed without any parameters.  How far away from this “No Parking” sign can I park?  Are there other restrictions I must observe?  Who came up with this “No Parking” rule, who is going to enforce the rule and what’s the penalty if I ignore the rule?  Most of these questions are easily answered in minimal space and giving answers to these questions might actually increase or decrease compliance.  If the penalty for parking is a $10 fine someone may not care on the other hand if the penalty is having your car towed it’s more likely to be obeyed.  Specifics matter!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Clearly Understood Or Intentionally Mis-Understood?

Imagine you are driving your Green automobile and you’re in desperate need of a parking spot.  Thank goodness you’re not handicapped and if you were you would have had a space 10 minutes ago.  You happen on this sign… “Reserved For Green Vehicles” and all of a sudden you remember your automobile is green.  Perfect!  Problem solved!

Even the most complete and clear sign can cause confusion in the wrong (or right) hands and this is a clear example.  The space is reserved for green vehicles and even though the sign maker and property owner meant something different it wasn’t made abundantly clear.  When Tesla decided to create charging stations they were very clear and made them Tesla Electric Vehicle Parking.  Zero confusion and from what I have been told almost 100% compliance from other drivers.

Sign confusion can be very expensive, time consuming and can be eliminated with effort.  The nice folks at Tesla could have easily created a sign saying Electric Vehicle Parking only and that would have included every other electric car driven and that wasn’t their goal.  Tesla went a step further and this is where the magic lies.  Having a sign that includes their logo makes it seem almost like Tesla owns the parking spots and parking there is a privilege.  If you’ve ever looked at where Tesla’s are parked and seen a row of them it certainly appears there is safety and some lack of confusion in numbers.  Wherever possible be as complete and specific as possible.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

A Contradiction In Terms On Display

There are times in life when we encounter something so clear its easy to miss.  Some people use the phrase “You can’t see the forest for the trees” which means the trees are in the way.  In this week’s example someone took the time to create and post a sign to alert others that no sign should be posted there.  This is like passing a police officer on the freeway while speeding and talking on your phone which makes no sense at all!

This sign almost begs someone to post a sign if for no other reason than someone else did.  There’s no authority on this sign so no real reason to respect what it says.  Had they taken the time to state who controlled the space and who was forbidding the posting of a sign it might go a long way to getting others to comply.  Since they were making a sign why not get it done right the first time?

Signs in schools or health care facilities have an even higher standard to serve.  Signs need to be as concise as reasonable while explaining what they need to explain.    Explaining everything there is to explain on one sign is seldom an attainable goal.  The “Post No Signs” should have explained who made the demand and left it at that.  Anything else isn’t necessary or helpful information and may lead to confusion.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Is Common Sense All That Common?

Common sense is getting less and less common so the existence of a sign warning you to keep your arms and hands away from an incoming train explains a lot.  One of the first things I know is this was an issue for someone who didn’t keep either their arms, hands or both away from an incoming train.  The follow up question is did the train hit someone and if so how hard?  Was there a lawsuit?  Can further injuries realistically be prevented?  Signs alerting you to potential hazards save injuries, lives and even embarrassment.  When someone is standing on a train platform the reality is a train will eventually arrive and in many cases this lowers your awareness even though the natural reaction would be heightened awareness.  Those who placed the sign know you are likely to be more concerned when the train will arrive and the hazard of the train may take a back seat.

There is a complex matrix of laws that surround the placement of signs including why they are placed where they are placed.  Imagine you have sight issues and rely on Braille to find your way around.  This includes the ability to find and enter the proper doorway.  Wouldn’t it be helpful to understand where the information on that door will be located every time you need to know?  It turns out there is and this is why our installers attend educational classes.  This education isn’t something you see and no degrees are granted.  If you have vision issues the world can be an intimidating place and having something located in a spot where you can commonly find it is life changing.  We think that’s just common sense!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Short, Sweet & To The Point!

I was walking to meet a client recently and saw this sign. By this point in time it’s pretty clear Google is tracking our every movement and this sign has gone one step better.  They are telling us where they want us to be and where we are once we arrive.  Let’s look a little deeper.

The location of any business is critical and this owner decided to make his location his business name. His name is “T&11” and his location is T & 11th.  So easy a gecko can figure it out.  Let’s move to what can be found inside.  You can rent videos and buy gifts and they’ve included drawings of each of these.  Since the sign itself limits what someone would expect to find they have the chance to deal with only buyers and not lookie lou’s.  Someone looking for products not on the sign are wasting everyone’s time.  The last and possibly most important piece of information on this sign is who they serve (The sign is in English) and who else they serve which is those people who speak and read the language between their business name and what they sell.  Pretty clear to anyone walking by.

I appreciate signs like this for their simplicity and how easily they communicate what they want you to know. The statements “come with me” or “follow me” are short, sweet and to the point and they tell you most of what you need to know.  Not all signs can be this short and this clear but I celebrate them when it’s possible.  Think “Enter”, “Exit”, “Open” & “Closed” for their simple communication.

We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!