Tag Archives: Roundabout

Familiarity And Affinity

Frogs dogs

Whenever possible it’s smart to include images that people recognize and can relate to.  In these signs we have pictures of dogs, the word frog and the easily recognized blue and white wheelchair logo to identify an area the physically challenged can access.  The frog reference has the built in advantage of asking some people to see the word “Toad” and get the dual and cute meaning of towed.

Using images such as these are what we call a pattern interrupt and this can be wildly effective.  With the Frog sign you get people to ask themselves why a frog would need a parking area and that goes on to reference toads.  Great connection and it invites people to think outside of the box many of them live in.

The sign about using the ramp has a lot going on.  You are instructed how to get to the lower plaza, you are invited to have animals which are on leash, it’s clear you are not allowed to smoke (I will assume smoke anything even though that is not clear and it’s also not clear if you are allowed to vape) and they really don’t want you to feed the rats, squirrels or even the birds.  What images do you have that can be reasonable incorporated into your visual communication that will add readership and drive response?  Many national corporations find linking these images to be a serious game changer… Why not you?

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Heard Of The Lockeford Little Rascals? You Will…

Liberatorslittle rascals

Have you heard of the Lockeford Little Rascals?  How about the Lockeford Liberators?  Remember Roller Derby?  Casey Lara and Michelle Cioli saw a need to get kids and adults up and off the couch and invited the community to get active and get involved.

The reality is most communities and cities have sports like Soccer, Baseball, Softball, Football and other activities to keep the many of the kids moving… Lockeford not so much.  Ok, the reality is Lockeford has nothing of any of the sort to keep the kids active.  These 2 coaches went a step further.  Looking at communities who have these other sports it seemed the kids were active and the parents were left to drive them around and watch.  Casey and Michelle wanted more.

By forming both an adult and youth league the parents and the children are involved and they share what each other is doing.  The league game competes with teams from San Luis Obispo to Chico and places in between.  There are currently 10 adults and 16 at the youth level involved and they encourage fun AND healthy competition.  Because of the diversity of the leagues and the lack of business sponsors they were having an issue generating what they needed to run this group so coaches, parents and fans reached out to whoever they thought might help out.

When they called us at Visual Solution Group and told us about the concept we knew we had to help.  So did Capri’s, The Wood Shaper and others who were not stepping up to potentially get business but were sponsoring to make a difference.  After talking to the coaches and a couple of the players in appears we are doing just that!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Signs And Their Backdrop

river level

At Visual Solution Group we don’t see the same sign many others do.  Artists don’t see that same sculpture others do.  I remember reading about a sculptor who said all he did was look at a hunk of granite and remove everything that didn’t look like Micheangelo.  This is an overly simplistic statement with a lot of power.

I was recently hiking with my bride in the Auburn area and we came upon this sign and it contains a high level of subtle drama.  Being residents in this valley we read frequently about river drowning and who gets impacted.  The victims tend to fall into those who are poor swimmers, those who were impacted by the temperature of the water and those who were caught off guard by changing water levels.

Certain areas of the rivers have issues that are unique to them.  The area where this sign is positioned is near a place where water is released from a dam.  The releases aren’t advertised or always at the same time and if you didn’t frequently this area the odds are you could be caught off guard.  Being caught off guard here could lead to a fatality.

Look at this sign and you will see the warning in the forefront and surrounding the sign you see evidence of a wild and rapidly flowing river.  The background of the sign supports the forefront of the sign and makes the entire package very real.  The viewer might never consciously associate the sign and the background but their subconscious likely will.   The goal they were after was to cause a certain level of alert and a certain level of danger.  Mission accomplished!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

No Power Source… No Problem!

solar sign

VSG was recently presented with an interesting problem and we arrived at a very 2018 solution.  What would you do if you needed a lighted sign and didn’t have a readily available power supply?

Problem: After more than one expansion one of the facilities we help needed some lighted signs in a remote parking lot.  This is not an unusual request.  After we met with the engineer we thought we had our work cut out for us.  They needed a couple of signs with exact measurements.  The two options being considered were running power to the area or look at the potential for a solar option.

Solution: These days when you say solar people think about the expensive panels people have on their roof that quit functioning in the shade or at night.  Not functioning at night or in the shade wasn’t going to work for a 24 hour parking lot so we found a solar sign with battery back-up.  The sign functions 24 hours a day and the charge the battery gets during the day is more than enough to charge the internal batteries and power the sign all night long and on overcast days.  VSG was able to install and program the sigh and we will maintain it as well!

We enjoy being presented with unique challenges and answering those with unique and affordable solutions.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

A Distinction Without A Difference

garbage sign

I have to say I needed to take a step back when I saw this sign for the first time.  I will also tell you I have been around long enough that I remember the term “One man’s garbage is another man’s treasure” and I am still at a loss what the intent of this sign is.  This is not a sign Visual Solution Group created for anyone.

Garbage is defined as “wasted or spoiled food and other refuse as from a kitchen or household” and Trash is defined as “discarded matter… Refuse”.  After looking up these definitions we are lead back to the starting point of asking what the difference is!  A great follow up question is how often will someone have a thesaurus with them and will take the time to look these words up?

Someone needed to stop and read this sign for content and meaning before it was created and installed.  What did they intend to define as garbage and what is considered as trash in their world?  There is little doubt the person who wanted the sign had a clear idea of what they wanted to convey and in our opinion they fell short.  What means one thing to you might mean something completely different to me and that is before we start to climb the language barrier mountain.

What did the customer who wanted this sign want to convey?  They had a definition of both garbage and trash that likely disagreed with one another.  This is an area where their point did not come across clearly!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Not Having “PMS” Was Causing Issues

PMS

Before anyone goes off on a tangent we need to be on the same page.  It’s true that not having PMS was causing issues so we got it.  The Pantone Matching System (PMS”) allowed us to give every color you have an exact number and with this number everything matches like it should.

Have you ever wondered how fire trucks all the same uniform color of red from one end of the country to the other?  The PMS system allows agencies nationwide to coordinate and get a definition of what a particular red actually looks like in the visible light spectrum.  Did you know there are 285 different and discernible colors of red the naked eye can differentiate?   Without a system how would you ever get an exact match?
With more and more companies taking on a nation or international branding the color we use matters more than ever.  Having all of your signs match shows at minimum an attention to detail and in the long run supports and protects the branding your company is spending money positioning.  The Pantone Matching system consists of several different guides and each lists different colors.  The Formula Guide, for example, consists of 1,677 solid colors and gives printing formulas for various types of paper stock.  The CMYK Guide for print processes has 2,868 colors that can be created using a four-color print process. Additional guides are available for the apparel, home furnishing, interior design and plastics industries.  If you have ever wondered how Disneyland, Visual Solution Group or Apple computers always have the same colors wonder no more.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Reminding, Entertaining Or Both?

Tipsy

I keep an eye out for creativity in the business world and some folks surprise me with what they come up with. When I saw this sign I wasn’t completely taken aback until I saw what folks were actually leaving in this tip jar.  Once I made a more critical observation my point of view changed in a hurry.

This was in the Honolulu airport wine store where they only offer to go items and my observation was this sign was a message/market match. Some folks drink wine for the sole purpose of feeling a “Little Tipsy” and that resonated with the patrons of this shop.  In fact I stopped and watched what was going on for about 10 minutes or so and my takeaway was huge.

In this shop every single transaction I saw was with either a credit card or a debit card and they were busier than I ever considered they could or would be. In about 6 of 10 cases the person buying would look at the sign and smile and then reach in to their pocket and tip between $1 and $5 before leaving.  Since everyone paid with a credit or debit card there was no way I could tell if the others were “Feeling Tipsy” but the odds are they were.  The tip jar being there told the customers that tipping is not only acceptable but others are doing it at the point of purchase.  Since others were doing it they were in the norm for following along with the majority.  This is a great way to communicate what others are doing and a subtle way to get people to join in.

How can this add to your place of business and I’m not talking about getting tips. What about customer compliance of just engagement?  If you write it they may join!

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

How Visual Solution Group Prefers To Complete A Job

We were called back to a customer’s business recently to answer questions about how to complete an incomplete job. The question seemed odd because VSG was only contracted to build and deliver the actual signs.  Once we returned and met with the Engineer the issue became clear.

A short history of this job showed VSG was hired to build gender neutral bathroom signs and directory signs for a small medical complex and deliver them by a specific date. This was done according to the agreement and we even have a picture of where they were placed upon delivery.  So far so good!  The Engineer called up confused about why they were left where they were and what our plan was.

After checking our records and talking with the person who ordered the signs it was determined they wanted their own staff to install the signs as opposed to having VSG do the installation. We had done everything expected of us and it was the client who didn’t take the next step.  After a short meeting the awesome VSG installers retrieved the signs and completed the installation.  Of course, when they were done they took another picture of the completed work and the client was thrilled.

Our installation team prefers to install the signs we build for the sake of both continuity and completion. Taking the burden off the shoulders of our client is why we’re here and it’s what we’re best at.  When we take the project from start to finish our name is on every aspect of what we’ve done.  We took the order, got the signs built right and they are installed in compliance with the local laws.  Got a problem… Call me and I handle it. In the words of the leader of the A-Team “I love it when a plan comes together!”

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

 

Have You Heard About The Neon Museum?

neon museum

Las Vegas… Also known as Sin City, has an incredible tourist attraction focusing on Neon. There is perhaps no place in the world that has meant so much to both neon and signs in general than Las Vegas.  Signs in Las Vegas and for that matter Nevada attempt to lure you in with .99 steak dinners and free drinks.  These signs can mean the difference between life and death for a casino or restaurant.

In California we aren’t so lucky. Neon was used sparingly here years ago at places like Shakey’s and the occasional buffet but for the most part we were relegated to what are called dimensional letters.  These were used and in some cases are still used as signage and while not as cool or unique as neon they still served a purpose.  The reality is they still serve a purpose for many businesses in our region.  The other fact is they are a dying breed.

Here are some dimensional letters I found in a thrift store the other day and I wonder what story they could tell if we could listen. What business did they grace?  Why were these used specifically?  What did the owner want to convey?  Did they make someone money or just get a point across?  I find it interesting that letters like these are making a small comeback.  These communicate something different and done right they are very eye catching.  Sadly, most of the signs like this  I have seen are in such dis-repair the only thing they communicate is a lack of interest.  What does a sign in dis-repair say to you?

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Signs That Put You At Risk

lot #1 Lot #2

I was pulling onto Laguna Blvd the other day in my wifes car and noticed something I’ve never noticed before. Today I snapped a picture of the monument sign in the parking at Laguna & Bruceville.  While I typically drive a truck and the view is clear on this day here is what I saw.

How has this not been repaired?  This sign causes an almost complete obstruction of the traffic on Laguna as you attempt to merge onto the street.  The cross traffic is moving at about 45 miles per hour and this sign makes it a blind intersection.  I looked at this today and wondered what I might have done differently and still maintain the integrity and signage value.

This sign could have been raised about 4 feet to allow the driver of a car to see underneath it.  The other reality is that could interfere with the person driving a truck.  The sign could have been moved back to allow a car or truck driver earlier vision of Laguna Blvd and this was not a great option as it reduces the visibility of the sign.  The best option I came up with was decreasing the height of the sign by about 14”.  Doing this would allow the sign to remain effective while increasing the safety of the driver and their passengers.

Signs like this are much like signs we use for exits and ADA access in that placement and design matters!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!