Tag Archives: Sacramento

Placement Matters

Oops!  This was my thought when I rolled up on this sign the other morning.  So many things were going great and one thing detracted from what was going on.

There I was… on my way to see a client and I hit a traffic slowdown.  No one likes to hit traffic but something good came out of it.  Road repair was happening in front of me and the crew from Elk Grove was seriously hard at work like I’ve seen them work in the past.  They were patching potholes that morning (Who doesn’t hate potholes?) and while I was stopped I saw this sign.  They were evidently so busy getting to work that sign configuration was a minimal consideration.  This is a familiar story.

If I was to write a story on signs that were improperly installed by others I could write for a long, long time.  Signs not level, signs not actually affixed, signs placed where they increase confusion and signs placed in places they shouldn’t be placed.  This sign was upside down and this happens because someone gets busy and makes a mistake.  While I waited in my truck I watched people point at the sign and laugh.  How much of their laughter is directed at the sign and how much at the work crew who put the sign in place?  That answer is impossible to say but figures in to the entire equation.  VSG installers spend a little bit more time to create a better result.  We fix mistakes others have made and we dot I’s and cross T’s.  If VSG was the last one there and failed to act when acting should have happened, that’s on us.  Placement matters!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Who’s Minding The Store?

Clients send me interesting, confusing and disturbing signs and I appreciate that.  This sign was sent in recently and belongs in the confusing category.  The sign on the left tells the reader pretty clearly what the Winter hours are.  That’s helpful.  The sign on the right informs you they are closed for maintenance.  Only one of them is likely correct.

Situations like this come up more often than owners or managers realize.  This company had no intention of placing a sign telling you they’re open and closed at the same time.  How does this happen?  I recently came upon a sign on a door that clearly identified that door as an evacuation route and another sign on the same door that said “Do Not Enter”.  Listing both of those things are at best conflicting and at worst could get someone injured.

Avoiding conflicting signs comes down to paying close attention to what you’re doing and might even mean going an extra step by having someone who isn’t associated with what you want to communicate reading your signage. This person would read the sign, tell you what they see and then you compare their understanding to what’s written.  Both the “Do Not Enter” and the evacuation sign are perfect messages…when they are combined the meaning becomes unclear.  Take a minute right now and look at the signs you have posted and read them for content and consistency.  You may find signs that don’t belong together or signs that confuse more than they educate.  The next step is yours!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Options Can Be A Good Thing

As a nation we’ve invested hundreds of millions to as much as billions in educating and reminding people that drinking and driving is not OK!  Some of this education has been in the form of driver training videos and other education has been in the form of electronic signs on the side of the road that say “Buzzed Driving Is Drunk Driving.”  I want to share with you someone who used a different approach and ask how the approach could work for you.

This sign almost encourages you to drink and drive and then goes to the next step and explains what the alternatives are if you either get caught or are in an accident.  The getting caught aspect comes down to jail.  The prospect of spending time with others who are at various stages of sobering up should be at least mildly bothersome and will be some form of over the top expensive.  The next 2 choices are even more chilling.  Going to the hospital with unknown injuries and causing unknown injuries is a result no one wants.   This result gets you the jail component as well.  Not fun and possibly very painful

The morgue option, while likely not painful for the person it happens to will be painful for others.  Each of these results give you something to consider and may make the reader to opt out and not drive drunk or buzzed.  Other signs like this we will explore include “If You Think Education Is Expensive Try Ignorance” and “Do You Know The Warning Signs Of A Heart Attack?”  Some educate about what can happen and others educate about outcome.  Decide which one you want!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

 

Using Humor To Engage And Inform

Most signs are created for a specific intent and convey a specific message.  This is the nature and goal of signs.  Signs exist to communicate visually in much the same way as someone would use sign language to communicate with a person who doesn’t have the gift of hearing.  This is a sign we saw recently and the creator went in a different direction.  While the direction they chose has a limited range it worked here and I wanted to share.

Few people like being solicited and I’m included in that group.  This sign enters the conversation the person who is being solicited might have going on in their head.  We don’t have enough money to buy what you are selling.  We are voting and have decided who to vote for.  We have a religious faith so we are all set for the here-after.  If, on the other hand you are selling thin mints we want to talk to you.  Other than that please go away!

This would get the attention of most people and if nothing else it gives us a reason to smile.  Humor tends to cross all boundaries and many consider humor, in it’s most basic form to be a universal language.  This sign spells out no soliciting in a fun way without being overly mean or confrontational.  I love its simplicity and when was the last time humans didn’t want to have at least a little fun?  Now, about those Thin Mints…

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Before And After… A Window Into An Office

Some transformations are easier than they appear and make more of a difference than was originally planned.  Witness the office door at the Visual Solution Group world headquarters.  What was an ordinary office window that provided no level of privacy or security was transformed into an advertisement, office location and has an added level of security.

The change here is significant to say the least.  This is an application to an existing office window with the original window left intact.  This is a specialty sticker that is applied to a window with  logo overlay.  When we want to remove this it only requires a razor blade and a little time.  Since you cannot see into the office no one knows what or who is in the office and only shadows appear when the occupant is moving around.  When someone is looking for our world headquarters we stand out from everyone else and the quality tends to enhance what we do.

Others can use this cost effective and fairly simple solution in their own world.  We recently helped a law office obscure the partners offices and this increased the overall confidentiality for their clients.  Since you can see shadows through the glass it can show activity.  Possibly the best part of this comes down to the people viewing it from the outside.  They will likely wonder what in the heck is happening behind the glass and they will also know that steps are being taken to ensure privacy.  This is an elegant solution for many situations and we can help!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Sneaky Little Signs

 

Some signs are big and bold and leave no doubt what they are trying to convey.  Think of a sign on a major freeway informing you of an upcoming fast food place or a place to fill your car up with gas.  There is seldom any doubt where to exit.  These signs are there to draw your attention to something.  What about signs that get posted with the hope you will ignore or just gloss over them.

This is an example of a “Warning Sticker” on a Bird e-scooter.  This sticker tells you what the rules of the road are and what the rules of the particular scooter you are riding on are.  This is posted near the base of the handlebars in a place you are unlikely to look.  The biggest takeaway for me is the terms license required and helmet required.  Like motorcycles, this is a 2 wheeled mode of transportation and that leaves me to wonder what class of license is required.  I also wonder what form of helmet is required.

The next item, and possibly the most important thing I’m looking for are instructions on how to ride this.  They did a good job of telling me where I cannot ride it (sidewalks) and who can ride it (18+ years old) but I don’t know how to ride it or any of the actual rules of the road.  This sign is placed on e-scooters and it’s these scooters that are one of the leading causes of hospital visits from motor vehicles right now.  This is a really sneaky little sign!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Visual Communication You Can Almost Taste!

Have you ever been driving down the road and you knew you wanted something and weren’t sure what that something was? I think we’ve all been there and in California you might see an In-N-Out sign or even a set of Golden Arches. Either of these signs tell you what’s ahead and you likely know what you can expect to find. In-N-Out opted to use words to convey what you will find and McDonalds used an image they have branded. Both are solid options.

Here we have the Burger Lounge and the option they used. The image shows an ice cold beverage spilling over in corner with a great looking burger and fries. They use the word lounge and this infers they might have adult beverages and the backdrop suggests down home food in a quaint setting. They included the web site to allow you to learn more if you choose. About the only shortcoming is the lack of an area code on the telephone number and possibly hours of operation. This is an example of a great visual communication in our opinion.

There is a space in the brain that organizes images and sounds and we keep that in mind when we design signs. If someone tells you to imagine what a school bus looks like most people think big yellow vehicle with kids in it on their way to or from school. When someone tells me Burger Lounge on a frosty mug with something spilling over I think delicious and prepare to eat! There is a lot of inherent science going on here we should all be using!

We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across!

Not Just Another Pretty Face!

The Visual Solution Team wants to introduce you to Jake Burns.  Maybe you’ve already met Jake but for those who haven’t Jake is the #2 guy here at Visual Solutions and people seem to love what he’s doing.  We all know that #2 ties harder and that’s certainly the case here.  You’ve likely seen him installing signs and determining who everyone and how he can best help people out.  Here’s a little more about what makes him tick.

Here are a few facts about Jake we think are important for you to know.  He is most proud of his family which consists of his bride and 2 beautiful children.  Jake was born and raised in Rocklin and he loves this area of the country.  Jake moved away for a few years to help a business in Oregon for a while and his ties to the area compelled him to return home.

Jake loves working in the different medical and educational facilities.  He knew about many of the places he visits today and has run into people he hasn’t seen in many years.  He says that it just makes his day when he gets reacquainted with a childhood friend.  It’s even better in his world when he gets to help one of these friends out and solve a problem.  Jake has assimilated with the Visual Solution Group philosophy quite well.  Michael interviewed Jake and told him whatever the partner we are working with needs we can figure out and get it done.  Jake has installed Speedbump’s and even installed Bollards (parking lot barrier poles.)

Jake will be taking care of sales, installation and other things you need to have completed.  Jake loves to serve and we know how easy it is to rely on him.  He can be reached directly at 503-437-4810 or via e-mail at jake@visualsolutiongroup.com

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

What Can A Sign Explain?

 

From time to time I run across a picture of a sign doing its job in an uncommon manner.  I’ve attached a sign going above and beyond what it’s designed to do and while I wish this was my sign I have to be up front and say this is just a picture.  As far as I know this is a real picture taken after an event and much can potentially be learned from this sign.

If I am a personal injury attorney I see proof of a threat to the public and something to put in front of a jury to garner sympathy.  If I’m designing a place for people to move around I know I need a safer place!  No matter who I am or what I’m doing it appears there is a hazard I need to look at and determine the next logical step to take.

I recently witnessed a work crew installing “No Smoking” signs.  While watching the installation process it was hard to breathe due to the number of people smoking and reading the signs at the same time.  This was happening in front of a Bay Area Medical Center!  The next time you stop to read a sign, any sign at all, take a minute and ask why that sign had to be placed at that place.  Often there is a reason and the reason might either surprise you and might even disappoint you!  When you need us we will be there!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Some Assembly Was Required

Sometimes we are asked to do things not completely related to signs and completely related to helping just get something done.   Recently at Kaiser South they had something they needed done, no one available to do it so they asked us.

Kaiser needed Bollards installed and they didn’t have the manpower to get the job accomplished in the time frame required.  Bollards are objects (shown here) that protect pedestrians from passing vehicles and in a health care setting they assume an even greater role than simply protecting property.  Kaiser had another company place the internal structure in place and they purchased the actual piece to be installed shown here.  This is where the idea of “Some assembly Required” must have come from!

A Bollard is defined as something designed to divert traffic from an area or road and these fit the bill.  These weigh just over 600 pounds and a forklift, two people and a ton of patience was required.  Kaiser had the guide post placed in front of the entrance they wanted protected and once the was dry Jake and I did our part.

This was important to Kaiser for the simple reason they wanted to protect their patients from passing cars.  There are a lot of people who come and go every day and anytime you mix a large number of pedestrians and moving cars the potential for problems is there.  When you add the distraction of a cell phone with the driver of a car and a cell phone with a pedestrian the mix can turn deadly.

Kaiser made the completion of the task top priority and we were able to assemble this for them.  The final result was excellent and even though this wasn’t a sign these act as a visual reminder to beware.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!