Tag Archives: Signs

Not Having “PMS” Was Causing Issues

PMS

Before anyone goes off on a tangent we need to be on the same page.  It’s true that not having PMS was causing issues so we got it.  The Pantone Matching System (PMS”) allowed us to give every color you have an exact number and with this number everything matches like it should.

Have you ever wondered how fire trucks all the same uniform color of red from one end of the country to the other?  The PMS system allows agencies nationwide to coordinate and get a definition of what a particular red actually looks like in the visible light spectrum.  Did you know there are 285 different and discernible colors of red the naked eye can differentiate?   Without a system how would you ever get an exact match?
With more and more companies taking on a nation or international branding the color we use matters more than ever.  Having all of your signs match shows at minimum an attention to detail and in the long run supports and protects the branding your company is spending money positioning.  The Pantone Matching system consists of several different guides and each lists different colors.  The Formula Guide, for example, consists of 1,677 solid colors and gives printing formulas for various types of paper stock.  The CMYK Guide for print processes has 2,868 colors that can be created using a four-color print process. Additional guides are available for the apparel, home furnishing, interior design and plastics industries.  If you have ever wondered how Disneyland, Visual Solution Group or Apple computers always have the same colors wonder no more.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Some Habits Hurt More Than Others

Habit

It seems like my life’s work boils down to communication and I have to take the next step and make certain the communication I create will impact a different part of the brain and elicit a different and unique response.  I make this happen in a variety of ways with a variety of images.

The image in this sign was found in Hawaii when I was on vacation with my family.  I’ve had the conversation with my daughters about the dangers of smoking and now vaping and here is a shore bird not making a sound and doing an admirable job of saying the same thing.  Simply remarkable.

The brain has many ways of interpreting things and one of my jobs and a reason I use the graphics people I use is to reach as many of those ways and possible to convey the message.  Don’t smoke is a worthwhile message and don’t make your habit my habit has multiple messages that need to be said.  The goose has a discarded cigarette in its mouth.  This has the message don’t smoke and don’t litter in the same place.  You may see one message or both and you will see something.  Signs like this interrupt the thought process by making you stop and think.

The additional reality is if we make the reader stop and think too long the effect is not only diminished but may be lost altogether.  Leaving some area for interpretation in some signs is a critical step and one that is often overlooked.  Don’t Smoke and Don’t Litter are valuable messages!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

What Happened WhenVSG Was Consulted On How To Save Money & Resources

I was sitting in my office the other day when a Chief Architect called me and asked for an opinion. The tables were turned because most of the time people call Cheif Architects asking for an opinion or a Chief Architect will set what everyone else’s opinion will be.  Needless to say… I took the call!

The reason for the call came down to the number of sign upgrades they were mandated to complete and he wanted to know how I could help lower the cost for what I do. It might surprise you but I was more than willing to participate in something that could potentially cost me money.  I am all about customer need.  The idea the architect had was to reuse or some might call it repurpose existing signs and create new ones.  The idea had merit so I went to work.  I did some research on what signs we wanted to look at, the cost of removal and then re-install and the lag time of being without a sign.

The architect was looking at it from a pure cost point of view and I saw the actual monetary cost along with being able to recycle and reuse what was already in place. Because of the labor costs associated with removal and re-install, safety of the workers involved and insurance costs we weren’t able to make an impact right now.  It has got me thinking how we can lower the cost and reuse product in the future and there may be an opportunity there in the long run.  I love when I have the chance to do anything like this.

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!