Tag Archives: Student signs

A Distinction Without A Difference

garbage sign

I have to say I needed to take a step back when I saw this sign for the first time.  I will also tell you I have been around long enough that I remember the term “One man’s garbage is another man’s treasure” and I am still at a loss what the intent of this sign is.  This is not a sign Visual Solution Group created for anyone.

Garbage is defined as “wasted or spoiled food and other refuse as from a kitchen or household” and Trash is defined as “discarded matter… Refuse”.  After looking up these definitions we are lead back to the starting point of asking what the difference is!  A great follow up question is how often will someone have a thesaurus with them and will take the time to look these words up?

Someone needed to stop and read this sign for content and meaning before it was created and installed.  What did they intend to define as garbage and what is considered as trash in their world?  There is little doubt the person who wanted the sign had a clear idea of what they wanted to convey and in our opinion they fell short.  What means one thing to you might mean something completely different to me and that is before we start to climb the language barrier mountain.

What did the customer who wanted this sign want to convey?  They had a definition of both garbage and trash that likely disagreed with one another.  This is an area where their point did not come across clearly!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Not Having “PMS” Was Causing Issues

PMS

Before anyone goes off on a tangent we need to be on the same page.  It’s true that not having PMS was causing issues so we got it.  The Pantone Matching System (PMS”) allowed us to give every color you have an exact number and with this number everything matches like it should.

Have you ever wondered how fire trucks all the same uniform color of red from one end of the country to the other?  The PMS system allows agencies nationwide to coordinate and get a definition of what a particular red actually looks like in the visible light spectrum.  Did you know there are 285 different and discernible colors of red the naked eye can differentiate?   Without a system how would you ever get an exact match?
With more and more companies taking on a nation or international branding the color we use matters more than ever.  Having all of your signs match shows at minimum an attention to detail and in the long run supports and protects the branding your company is spending money positioning.  The Pantone Matching system consists of several different guides and each lists different colors.  The Formula Guide, for example, consists of 1,677 solid colors and gives printing formulas for various types of paper stock.  The CMYK Guide for print processes has 2,868 colors that can be created using a four-color print process. Additional guides are available for the apparel, home furnishing, interior design and plastics industries.  If you have ever wondered how Disneyland, Visual Solution Group or Apple computers always have the same colors wonder no more.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Stolen Letters

stolenletters

My daughter likes to cook. I like to eat. The other reality is I like to eat many of the things my doctor tells me I shouldn’t like to eat.  This is a great relationship on many levels with the exception of my doctors!

I recently asked my daughter to make me a cake and she was more than happy to do so.  I was extremely disappointed when I arrived home I found no cake… It turns out I really wanted cake.  When I asked why she explained we had no eggs and thus no cake.  I wanted her to improvise and go another route.  She was able to find an egg like product in the ice box and used that.  The result was not a good one.  The best description I have for this result is at best incomplete.

This sign was completed with an egg like product.  The best grade I can give it is an incomplete although the person who figured out which letters to substitute gets an “A” for effort. A better solution for this could be an electronic digital sign.  No one loses the letters and you can change the display on a week to week or even hour to hour basis.  The cost is very reasonable and at the end of the day the lack of finger pointing in regards to who lost the letters could be worth the investment all by itself.  Give us a call.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

A New Play On A Familiar Sign…

McDonalds W

Thursday March 8th was International Women’s Day.  This is an annual event held to celebrate women’s achievements throughout history and across nations.  It’s also known as the United Nations (UN) Day for Women’s Rights and International Peace.

Many companies celebrate the day and the contribution women make to the world in both loud and quiet manners and few got the attention of McDonalds Corporation.  In a direct salute to women franchisees they turned the iconic McDonalds sign upside down to create a W where the M once stood.  Just a quick glance may not be sufficient and a longer look makes the change clear.  Why was this done and what’s the impact?

This was likely done to create a media impact and if that was the intent they hit a home run with runners on base.  This was only done at restaurants where the franchisee is female and in those markets press releases were issued to draw attention to those owners.  That attention drew media interviews and more than a few spotlights on those franchisees on local news reports.  This media stunt also told the world that anyone who is driven can succeed and we don’t have artificial barriers to that success.

On the other hand I saw this as a pattern interrupt and that is exactly what it sounds like.  We are lulled into a sense of almost sleep and when something is changed it wakes us from that slumber and forces us to pay attention.  Keep in mind it was McDonalds who started their signage with the idea of “Over 6 Billion Served” and they would update that number as they needed.  Seems to me they learned a lesson.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Another Way We Serve The Community We Live In

Doris & Desiree

My bride Desiree and I along with about 600 of our closest friends recently attended and co-sponored the Sacramento Pacific Asian Chamber Of Commerce 25th Anniversary event at the Hyatt Regency.  This was a chance to get together as a community and celebrate the economic impact we have on the region we live in and support.

The event also took time to honor the Matsui Family and what they have done for our region over the past 25 years.  After Representative Bob Matsui unexpectedly passed away his wife Doris picked up where he left off and she did so without missing a beat.  Representative Matsui (pictured here with my beautiful wife Desiree) spoke about what Sacramento means to her family and even took the time to recognize some of the many dignitaries in the audience.  Mayor Steinberg introduced Representative Matsui because he has worked side-by-side with her family with both State Government and Sacramento City.

Visual Solution Group was a sponsor of the event and this came about from much of the work we have done with the Sac Asian Chamber.  We have worked with this chamber for the last decade and have been honored in the past as the “Business Of The Year” and as a Chamber Ambassador.  I have seen businesses grow and as a result job growth due to the effort of the Chamber and its members.  Whenever we get the chance to help the Chamber out we know it means another job is going to be created and more people prosper as a result.  Here’s to another 25 years!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!eventsign

What Happened WhenVSG Was Consulted On How To Save Money & Resources

I was sitting in my office the other day when a Chief Architect called me and asked for an opinion. The tables were turned because most of the time people call Cheif Architects asking for an opinion or a Chief Architect will set what everyone else’s opinion will be.  Needless to say… I took the call!

The reason for the call came down to the number of sign upgrades they were mandated to complete and he wanted to know how I could help lower the cost for what I do. It might surprise you but I was more than willing to participate in something that could potentially cost me money.  I am all about customer need.  The idea the architect had was to reuse or some might call it repurpose existing signs and create new ones.  The idea had merit so I went to work.  I did some research on what signs we wanted to look at, the cost of removal and then re-install and the lag time of being without a sign.

The architect was looking at it from a pure cost point of view and I saw the actual monetary cost along with being able to recycle and reuse what was already in place. Because of the labor costs associated with removal and re-install, safety of the workers involved and insurance costs we weren’t able to make an impact right now.  It has got me thinking how we can lower the cost and reuse product in the future and there may be an opportunity there in the long run.  I love when I have the chance to do anything like this.

We are the Visual Solution Group. We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!