Tag Archives: Vehicle

Who’s Minding The Store?

Clients send me interesting, confusing and disturbing signs and I appreciate that.  This sign was sent in recently and belongs in the confusing category.  The sign on the left tells the reader pretty clearly what the Winter hours are.  That’s helpful.  The sign on the right informs you they are closed for maintenance.  Only one of them is likely correct.

Situations like this come up more often than owners or managers realize.  This company had no intention of placing a sign telling you they’re open and closed at the same time.  How does this happen?  I recently came upon a sign on a door that clearly identified that door as an evacuation route and another sign on the same door that said “Do Not Enter”.  Listing both of those things are at best conflicting and at worst could get someone injured.

Avoiding conflicting signs comes down to paying close attention to what you’re doing and might even mean going an extra step by having someone who isn’t associated with what you want to communicate reading your signage. This person would read the sign, tell you what they see and then you compare their understanding to what’s written.  Both the “Do Not Enter” and the evacuation sign are perfect messages…when they are combined the meaning becomes unclear.  Take a minute right now and look at the signs you have posted and read them for content and consistency.  You may find signs that don’t belong together or signs that confuse more than they educate.  The next step is yours!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Who Is “That Guy?”

We talk about us, them, those people and in this case we talk about “that guy.”  Who is “that guy” and why does he sometimes have a shorter life span than “other guys?”  Let’s explore that is some detail.

I personally snapped this picture from a sign I saw near Cambria.  My beautiful bride and I took a short trip to visit San Simeon to see Hearst Castle and Cambria and we happened on this sign near a large group of seals.  Seals are massive animals who appear to be docile to the uninformed.  The locals understand the sometimes aggressive nature of these animals and even after they explain what they have seen there are some people who discount what they hear.

This warning picture shows the result when someone hears the warning and then ignores the warning.  Experience tells me the initial sign used to discourage people interacting with seals was the written word.  Anyone who deals with the public understands the written word will suffice for most people and others needs additional interaction.  This sign goes the extra mile in my opinion and tells the viewer to “not feed or touch the animals” and further states it’s “harmful and illegal.”  The sign then speaks to the small percentage who were not reached with the initial signage by showing legs and a fishing pole underneath a massive animal.  While the sign is quite graphic it gets the job done and might even save the life of “that guy!”

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Signs That Lighten The Mood

More and more intersections feature signs designed to elicit the specific behavior of getting drivers to slow down and pay attention.  Sometimes they want you to slow down due to way too many collisions and other times they want you to slow down because someone died there.  Either way the creator of the sign wants your attention for what they consider to be a good reason.

In this blog I’m going to concentrate on a single place where multiple accidents have happened and where a little extra caution might be of value.  I frequently use the term “Mother Nature is undefeated”.  I told this to a friend recently after his home was damaged by a storm.  No one was hurt but it was obvious who was in charge.  Here I’ve attached a picture where someone near a wall is keeping track of walls won/loss record as it relates to cars.   So far… Undefeated!

This is kind of a fun way to get you to slow down and pay closer attention.  In reality the wall doesn’t care if you hit it reminding you avoid doing so goes a long way!  The record of this particular wall is better than it states.  In the nine years this planter has been in place it’s been hit over and over.  The City has documented 23 repairs and damage levels have ranged from $461 to $2.626 for a total of at least $25,745.  The first crash happened during the initial construction process and most repairs are listed as happening for unknown reasons.  The biggest takeaway from signs of this type are slow down, pay closer attention and live longer!    

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com   We get your point across!

Today I Am Sharing A Sign A Client Sent In…

I love sharing unique signs with you and today I’m sharing a sign I never got to see personally.  This sign image was captured by a client who was recently on holiday in Palm Springs.  Part of the story she shared was looking at what the sign said then looking at those who responded.  The entire group was comprised of men, all were having a beverage of some sort and about half were smoking cigars.  The sign said what they had, what they were looking for and where to gather.  Brilliant!

No matter anyone’s opinion on smoking cigars, wine bars or micro- brews we can all relate to the idea of day care.  In this case day care became evening care for men who apparently had spouses who wanted to shop with minimal desire to have their significant other tag along.  The lady who snapped this picture related she was going to come back the next day, drop her husband off and go shopping with her girlfriend.

This sign is very smart as it tells the reader in short order what they have (Cigar Bar, Wine Bar and Micro-Brews), who the service is offered to (husbands, not wives) and what they can do for them (Day Care).  The simplicity is incredible and they eliminate an entire group of shoppers without offending anyone walking by.  The next question is how can this be applied to your business or organization as elegantly as this place does?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Sneaky Little Signs

 

Some signs are big and bold and leave no doubt what they are trying to convey.  Think of a sign on a major freeway informing you of an upcoming fast food place or a place to fill your car up with gas.  There is seldom any doubt where to exit.  These signs are there to draw your attention to something.  What about signs that get posted with the hope you will ignore or just gloss over them.

This is an example of a “Warning Sticker” on a Bird e-scooter.  This sticker tells you what the rules of the road are and what the rules of the particular scooter you are riding on are.  This is posted near the base of the handlebars in a place you are unlikely to look.  The biggest takeaway for me is the terms license required and helmet required.  Like motorcycles, this is a 2 wheeled mode of transportation and that leaves me to wonder what class of license is required.  I also wonder what form of helmet is required.

The next item, and possibly the most important thing I’m looking for are instructions on how to ride this.  They did a good job of telling me where I cannot ride it (sidewalks) and who can ride it (18+ years old) but I don’t know how to ride it or any of the actual rules of the road.  This sign is placed on e-scooters and it’s these scooters that are one of the leading causes of hospital visits from motor vehicles right now.  This is a really sneaky little sign!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Not A Missile Drop Area…

The more specific a sign is the more likely it’ll be read and the directions followed.  Often the reader will read between the lines and take an extra moment and determine what prompted the sign to be erected.  I saw such a sign on the Rio Vista Bridge recently.  My initial suspicion was missiles!

There’s a lot going on with this sign… that presents both opportunities and problems.  When we try to communicate too much we often communicating nothing.  Confusing words like;

– Penal Code Violation

– Willfully Drops

– Missiles

– Misdemeanor

– Under Surveillance

This sign is primarily aimed at pedestrians based on size and placement.  It would be difficult to drop something from a bridge and it would be ever more of a challenge to drop a missile from the bridge if you were driving over the bridge.  As far as a warning about a missile goes… that’s a first for me.

Surveillance is quite a different warning.  Surveillance is something we’ve become used to in our society and is commonplace.  I’ve had customers place signs like this without the ability to watch anyone in any way.  They are piggybacking on what others are doing and are either saving money or placing themselves at risk.  When someone wants a sign saying something is happening they aren’t really doing I advise them to rethink their position.  If something happens where a video would have helped prove or disprove something and it’s found out they don’t have a video a legal issue could crop up (This has happened and been litigated) and someone could be on the legal hook over a sign.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

“Now That Was An Attention Getter!”

In the movie “Smokey And The Bandit” Sheriff Buford T. Justice played by Jackie Gleason said early in the movie “Now That Was An Attention Getter” shortly after getting the attention of a teenager attempting to vandalize a car.  A great sign can divert your attention from what you’re focused on and get you to change that focus.

I was on the freeway the other day and this van was in front of me.  I had my daughter get my phone out and take this picture so I could share it. This moving sign accomplishes a lot.  Since it’s on a van you see the words and that forces a change in what you were doing.  My first thought was very different than what the sign was actually saying.  Working in the medical industry further anchored my attention to this sign.  By then my mind changed what it was paying attention to and was now locked into the message in front of me.

The challenge I had with this type of sign is how much attention someone might pay while in the process of driving.  Diverting attention in this manner could lead to an accident… no one wants that.  This sign might be better placed in a diabetic clinic or on a direct mail piece however doing that might diminish the impact.  Is it possible this sign could offend some?  Yes.  Is taking that chance worthwhile?  Maybe yes and maybe no.  I’d be willing to risk that depending on where the sign was going to be placed.  I can tell you it got my attention.  What about you?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

What Can A Sign Explain?

 

From time to time I run across a picture of a sign doing its job in an uncommon manner.  I’ve attached a sign going above and beyond what it’s designed to do and while I wish this was my sign I have to be up front and say this is just a picture.  As far as I know this is a real picture taken after an event and much can potentially be learned from this sign.

If I am a personal injury attorney I see proof of a threat to the public and something to put in front of a jury to garner sympathy.  If I’m designing a place for people to move around I know I need a safer place!  No matter who I am or what I’m doing it appears there is a hazard I need to look at and determine the next logical step to take.

I recently witnessed a work crew installing “No Smoking” signs.  While watching the installation process it was hard to breathe due to the number of people smoking and reading the signs at the same time.  This was happening in front of a Bay Area Medical Center!  The next time you stop to read a sign, any sign at all, take a minute and ask why that sign had to be placed at that place.  Often there is a reason and the reason might either surprise you and might even disappoint you!  When you need us we will be there!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Some Assembly Was Required

Sometimes we are asked to do things not completely related to signs and completely related to helping just get something done.   Recently at Kaiser South they had something they needed done, no one available to do it so they asked us.

Kaiser needed Bollards installed and they didn’t have the manpower to get the job accomplished in the time frame required.  Bollards are objects (shown here) that protect pedestrians from passing vehicles and in a health care setting they assume an even greater role than simply protecting property.  Kaiser had another company place the internal structure in place and they purchased the actual piece to be installed shown here.  This is where the idea of “Some assembly Required” must have come from!

A Bollard is defined as something designed to divert traffic from an area or road and these fit the bill.  These weigh just over 600 pounds and a forklift, two people and a ton of patience was required.  Kaiser had the guide post placed in front of the entrance they wanted protected and once the was dry Jake and I did our part.

This was important to Kaiser for the simple reason they wanted to protect their patients from passing cars.  There are a lot of people who come and go every day and anytime you mix a large number of pedestrians and moving cars the potential for problems is there.  When you add the distraction of a cell phone with the driver of a car and a cell phone with a pedestrian the mix can turn deadly.

Kaiser made the completion of the task top priority and we were able to assemble this for them.  The final result was excellent and even though this wasn’t a sign these act as a visual reminder to beware.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Why Specific Specifics Matter

I saw this when I was helping a client in San Francisco.  While I’m not a huge fan of big cities I am a huge fan of San Francisco.  This sign is just one of the reasons why.  This sign is so specific it virtually eliminates guesswork and second guessing.

You can only smoke at the curb and if there is no curb you must be at least 15 feet from exits, entrances (sometimes these are the same so this eliminates arguments and alternative definitions) and you cannot smoke within 15 feet of operable windows and vents.  About the only thing this sign doesn’t explain is what an operable window is, how to identify a vent and what the penalty is if you get caught.  The clarity is amazing and from a sign makers point of view this is what we strive to create.

Contrast this with a “No Parking” sign randomly placed without any parameters.  How far away from this “No Parking” sign can I park?  Are there other restrictions I must observe?  Who came up with this “No Parking” rule, who is going to enforce the rule and what’s the penalty if I ignore the rule?  Most of these questions are easily answered in minimal space and giving answers to these questions might actually increase or decrease compliance.  If the penalty for parking is a $10 fine someone may not care on the other hand if the penalty is having your car towed it’s more likely to be obeyed.  Specifics matter!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!