Tag Archives: Vehicle

Vegetarian Corn Dog?

Webster’s dictionary defines “Vegetarian” as a person who does not eat meat : someone whose diet consists wholly of vegetables, fruits, grains, nuts, and sometimes eggs or dairy products.  Webster’s defines “Corn Dog” as a frankfurter dipped in cornmeal batter, fried, and served on a stick.  Webster’s defines Frankfurter” as a cured cooked sausage (as of beef or beef and pork) that may be skinless or stuffed in a casing.  Each of these disagree with one another and they do it on the same sign.

When you take a good Look at this sign it’s pretty easy to understand how confusion with signage happens.  It also explains why some signs bounce between out front office, you and our graphic designer.  How someone sees a sign is influenced by their point of view and how they read a particular sign.  I want to think this is where the idea of KISS came from.  KISS stands for Keep It Simple Sign person and we agree.

We will often see the final price of a sign overly influenced by redesign costs and much of this happens due to visual confusion and removing confusion is possibly the biggest reason we have signs.  I have seen signs that tell the reader No Stopping while telling you on the same sign to come to a complete stop.  The sign was professionally done and someone wasn’t paying attention!  We go out of our way to read your sign, determine how we can read your sign in a different manner and then and only then move on to creation.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

A Contradiction In Terms On Display

There are times in life when we encounter something so clear its easy to miss.  Some people use the phrase “You can’t see the forest for the trees” which means the trees are in the way.  In this week’s example someone took the time to create and post a sign to alert others that no sign should be posted there.  This is like passing a police officer on the freeway while speeding and talking on your phone which makes no sense at all!

This sign almost begs someone to post a sign if for no other reason than someone else did.  There’s no authority on this sign so no real reason to respect what it says.  Had they taken the time to state who controlled the space and who was forbidding the posting of a sign it might go a long way to getting others to comply.  Since they were making a sign why not get it done right the first time?

Signs in schools or health care facilities have an even higher standard to serve.  Signs need to be as concise as reasonable while explaining what they need to explain.    Explaining everything there is to explain on one sign is seldom an attainable goal.  The “Post No Signs” should have explained who made the demand and left it at that.  Anything else isn’t necessary or helpful information and may lead to confusion.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Is Common Sense All That Common?

Common sense is getting less and less common so the existence of a sign warning you to keep your arms and hands away from an incoming train explains a lot.  One of the first things I know is this was an issue for someone who didn’t keep either their arms, hands or both away from an incoming train.  The follow up question is did the train hit someone and if so how hard?  Was there a lawsuit?  Can further injuries realistically be prevented?  Signs alerting you to potential hazards save injuries, lives and even embarrassment.  When someone is standing on a train platform the reality is a train will eventually arrive and in many cases this lowers your awareness even though the natural reaction would be heightened awareness.  Those who placed the sign know you are likely to be more concerned when the train will arrive and the hazard of the train may take a back seat.

There is a complex matrix of laws that surround the placement of signs including why they are placed where they are placed.  Imagine you have sight issues and rely on Braille to find your way around.  This includes the ability to find and enter the proper doorway.  Wouldn’t it be helpful to understand where the information on that door will be located every time you need to know?  It turns out there is and this is why our installers attend educational classes.  This education isn’t something you see and no degrees are granted.  If you have vision issues the world can be an intimidating place and having something located in a spot where you can commonly find it is life changing.  We think that’s just common sense!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

In Elk Grove “Herd Is The Word”

At Visual Solutions Group we love sharing things that give back to the community and have the side benefit of making where we live seem just a little more community oriented.  We recently installed this banner on the building front of the Law Office ofGuenard & Bozarth.   This is the oldest personal injury law firm in Elk Grove and they are huge supporters of the students of Elk Grove.

Student athletes have told the attorneys there how much they appreciate the support of fans and the sponsors of their efforts.  This business and many others also pay for banners on the sidelines during games with the proceeds going to the Quarterback Club and eventually flowing through to the students.  Some of this money helps to pay for the cost of uniforms and many of the required items the players need.

The attorneys from this law firm and many of the business owners with sideline banners played sports in high school and college and they know what being involved with sports has meant throughout their academic and business pursuits.  The coaches make certain their athletes understand the contribution signs like this make and have the students acknowledge those efforts.  This helps to teach appreciation and the idea of paying it forward.  No one in this office has a student attending Elk Grove and they have the sign and banner simply because it’s the right thing to do for the students and the community.  It’s an honor every time we install a new banner.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Short, Sweet & To The Point!

I was walking to meet a client recently and saw this sign. By this point in time it’s pretty clear Google is tracking our every movement and this sign has gone one step better.  They are telling us where they want us to be and where we are once we arrive.  Let’s look a little deeper.

The location of any business is critical and this owner decided to make his location his business name. His name is “T&11” and his location is T & 11th.  So easy a gecko can figure it out.  Let’s move to what can be found inside.  You can rent videos and buy gifts and they’ve included drawings of each of these.  Since the sign itself limits what someone would expect to find they have the chance to deal with only buyers and not lookie lou’s.  Someone looking for products not on the sign are wasting everyone’s time.  The last and possibly most important piece of information on this sign is who they serve (The sign is in English) and who else they serve which is those people who speak and read the language between their business name and what they sell.  Pretty clear to anyone walking by.

I appreciate signs like this for their simplicity and how easily they communicate what they want you to know. The statements “come with me” or “follow me” are short, sweet and to the point and they tell you most of what you need to know.  Not all signs can be this short and this clear but I celebrate them when it’s possible.  Think “Enter”, “Exit”, “Open” & “Closed” for their simple communication.

We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

When Does Too Much Mean Not Enough?

toomuch

At times people try to do too much then instead of getting something great done they aren’t able to accomplish anything at all.  This beach sign attempts a lot and I suspect gets little done aside from confusion and even a little upset.

When time permits I love going to the beach and so does my family.  The reason and goal I have for going to the beach comes down to having as much fun as possible.  I will submit that most of us feel the same way about the beach… no one I know goes there to have a horrible time.  What happens when you finally get to the beach and you’re met with a sign telling you about the 12 to 14 things you can’t do, even though most don’t apply to you?   How would you react?  Signs convey meaning… even if they don’t apply 100% to you they still bring intent with them.

This sign tells you no alcohol, no diving, no motor vehicles, no boats, no fires, no glass and the list goes on and on.  Unless you learned to skill of shorthand or have a photographic memory there is little chance you will remember everything on this list and you may develop a stubborn streak and see how many you can violate on your way to having your definition of a good time.  I will admit they lost me when they showed a picture of someone on the beach wearing a suit and tie with the caption “No Vendors”… seriously… What beach vendor wears a tie?

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

Under New Management

new management

I frequent a business that recently posted the sign “Under New Management.”  I immediately wondered what was wrong with the previous management.  I liked going there and always had decent service.  Why the change?

Has this sign ever increased the customer count by even 1?  I doubt it!  Whenever I’m asked to create such a sign I question the wisdom of placing it there.  If you liked going there and they change management are you likely to want to try the new team?  Doubtful.  If you hated going there already will a sign like this alter your opinion and then take a chance and risk it?  Again… doubtful.

From my side of the desk a sign like this shouts change for the sake of change and little more.  The new owner or new manager knew how bad things were in their opinion or there would have not been any need to put the sign up in the first place.  This is the age old example of working on the wrong problem.

A better approach might be to actually create a business with world class service and then sustain that level of service.  Companies that will never have a sign like this are Southwest Airlines, Disney and precious few others.  They have determined the customer experience is paramount and work toward that end.  They see the experience as a profit center and this allows them to hire and train the right people and that makes signs like this unnecessary.  Come to think of it this is how I set up VSG and I have several clients that do this exact thing.

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

 

Unintended Consequences Lead To Issues

We’ve written a lot about animals recently to say the least.  Animals strike an emotional chord with many of us and cause a shift in our attention.  The sign I saw recently when I was camping with my girls said a lot without saying a lot.  This is what I strive to create for you.

Wild Bears are instinctive hunters and as a result they are very good at the art of hunting.  With the exception of a sick animal when was the last time you saw a thin bear?  The reality is this has become a problem in some areas where people leave tasty little tidbits out for bears to eat.  These tidbits can be left out for a bear to easily get or someone may try to hide these in their car with predictably tragic results.  Bears are seldom slowed down by locked cars.  How does this apply to your verbal communication?

While we want to make it more challenging for Bears we also want to make things less challenging for your customers.  When your customer can read a sign and rapidly get the information they want and need they are happier.  This result typically removes the need to contact a staff member to handle their issues.  In the case of the Bear they are telling you what to do and the results if you don’t do what they say.  What if your sign said “Last Appointment 10 Minutes Before Closing” or “Customers With Complete Paperwork Given Priority”.  Would this change how your customer acts and help them at the same time?  Unintended consequences are never a good thing!

We are the Visual Solution Group.  We help you create communication and we get your point across clearly and concisely.  We can also help with banners, graphics, apparel, printing and most anything else related to communication.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!bears

Where Are We Eating Tonight?

About the last thing I want to do is explain to the people in really tall buildings they are making a mistake but I find myself doing just that more and more often.  This time I will confine what I have to say to the executives at the International House Of Pancakes… Formerly IHOP.

There has been much written recently about a name change from IHOP to IHOB.  I cannot imagine the millions of dollars spent on branding the name IHOP and it’s even more difficult to estimate the number of people who associate the IHOP name with breakfast.   Like many of us I was moderately surprised to wake up and find out the House of Pancakes had become the House of Burgers.

The switch in the sign isn’t really all that noticeable and yet the change in focus is.  I wonder if they have given up on pancakes and have decided to shift their focus to burgers.  Big companies do this with the best of intentions and often the worst in results.  In the corporate world dramatic change is seldom positive.  Many of us remember the new Coke and the debacle that caused their company.

Whenever we are asked to make a dramatic change we carefully weigh both the consequences and desired impact.  Not for a minute do I think the impact was a move away from pancakes and article after article I have read suggests just that result.  We named our company Visual Solution Group and to be honest I don’t see this change as a desired solution.  I would love to hear your opinion.  Please e-mail me at mike@visualsolutiongroup.com and tell me what you think.

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!

IHOB

Heard Of The Lockeford Little Rascals? You Will…

Liberatorslittle rascals

Have you heard of the Lockeford Little Rascals?  How about the Lockeford Liberators?  Remember Roller Derby?  Casey Lara and Michelle Cioli saw a need to get kids and adults up and off the couch and invited the community to get active and get involved.

The reality is most communities and cities have sports like Soccer, Baseball, Softball, Football and other activities to keep the many of the kids moving… Lockeford not so much.  Ok, the reality is Lockeford has nothing of any of the sort to keep the kids active.  These 2 coaches went a step further.  Looking at communities who have these other sports it seemed the kids were active and the parents were left to drive them around and watch.  Casey and Michelle wanted more.

By forming both an adult and youth league the parents and the children are involved and they share what each other is doing.  The league game competes with teams from San Luis Obispo to Chico and places in between.  There are currently 10 adults and 16 at the youth level involved and they encourage fun AND healthy competition.  Because of the diversity of the leagues and the lack of business sponsors they were having an issue generating what they needed to run this group so coaches, parents and fans reached out to whoever they thought might help out.

When they called us at Visual Solution Group and told us about the concept we knew we had to help.  So did Capri’s, The Wood Shaper and others who were not stepping up to potentially get business but were sponsoring to make a difference.  After talking to the coaches and a couple of the players in appears we are doing just that!

We are the Visual Solution Group.  We help you create communication that gets your point across clearly and concisely.  Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com  We get your point across!