In the increasingly complex world we live in it is becoming easier on an almost daily basis to confuse people. Some entities seem to thrive on confusion like ballot initiatives while others are able to create confusion by mistake.
I found this sign recently and I’m still not sure what to make of it. An escort is defined as “a person, vehicle or group accompanying another for protection or as a mark of rank.” This sign doesn’t really fall into any of these definitions and will do little more than make the reader unsure of what to do next. This sign is on the grounds of a medical facility so that helps a little but it does not define who should wait for this mysterious escort or when they might arrive.
It seems to me there are more and more broad based assumptions being made in an effort to get signage in place without considering what’s next. Many restaurants are doing only curbside delivery and have signs that tell you that and omit their phone number assuming you will know it. Other signs like this want people to wait while omitting what people this includes, who they are waiting for or why they are waiting. The signs we are placing need to be considered from the point of view of the reader. Is the sign as complete as it needs to be and does it communicate enough information to inform while not confusing. You be the judge.
We are the Visual Solution Group. We help you create communication and we get your point across clearly and concisely. We can also help with banners, graphics, apparel, printing and most anything else related to communication. Call us at 916-225-6931 or visit us at www.visualsolutiongroup.com We get your point across! If you need to meet with me or you just have a question I am at your service. www.hearfrommike.com is a direct link to my online calendar.